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Olympus Business Update on the Situation after Earthquake No 1 (as of 15th March 2010)GermanyFrankfurtSince the terrible events that took place in Japan last Friday, Olympus Europe and its employees have been constantly thinking of our Japanese colleagues, their relatives, and all of the Japanese people. All our hopes and wishes are with them during .../corporate/1696_14307.htmSince the terrible events that took place in Japan last Friday, Olympus Europe and its employees have been constantly thinking of our Japanese colleagues, their relatives, and all of the Japanese people. All our hopes and wishes are with them during these terrible times. We are fortunate to be able to report that no Olympus employee has been injured during the Earthquake, the Tsunami, or any other event so far. However some people are still searching for their relatives. We have received many inquiries about what consequences these events will have on our business in Europe. Obviously, at this point in time, no-one can give a complete picture. This is why we have decided to publish frequent updates on this information, until the situation in Japan becomes stabile once again. Please return to this web page frequently, for any news we are able to share. General Situation: Olympus has three factories in the North of Japan: Aizu, Shirakawa, and Aomori. All three factories have either been undamaged by events or received only minor damage and will be repaired within a short period of time. Other factories and facilities in Japan have no serious damage. Nevertheless, Olympus' operational situation depends on the unpredictable conditions currently being experienced by everyone in Japan: Electricity and water supplies can and will be subject to shortages; public transportation may suffer from intermittent non-operation; and the supply chain formed of planes, ships and trucks is not operating normally at present. Situation by Product Area: While only a part of our product line-up is produced in Japan, the general conditions after the earthquake may have an impact on supply in some of our product areas: We do not foresee any specific delays for Microscopy and Consumer products at the moment. Due to the impact of the earthquake on some of our medical factories in Japan, we foresee some minor delays in some areas of our Medical Endoscopy and Surgical business. Our teams in Japan and Europe will take measures to compensate for this as much as possible. A precise forecast on the impact on product supply cannot be given at this moment. Olympus Medical Systems Europa and BrainLAB Sign Sales and Marketing Cooperation AgreementGermanyFrankfurt/corporate/1696_2774.htmOlympus Medical Systems Europa and BrainLAB Sign Sales and Marketing Cooperation Agreement BrainLAB Digital Lightbox enhances Olympus Medical’s product portfolio for general surgeons and gastroenterologists Munich, Germany, November 13, 2008 – Olympus Medical Systems Europa GmbH and BrainLAB AG today signed a contract for the distribution of the BrainLAB Digital Lightbox© to European hospitals. This cooperation underlines both companies’ commitment to drive the integration of digital images into clinical environments, such as surgeons’ offices, meeting rooms or operating rooms (OR). Digital Lightbox is an interactive, collaborative platform that provides fast and ergonomic access to digital medical information. Unlike traditional hospital lightboxes, Digital Lightbox integrates with a hospital’s Picture Archive and Communications System (PACS) and allows physicians to access and manipulate radiological information like MRI, CT, x-ray, and PET data as well as all types of endoscopic images and videos in a variety of formats in almost any location—such as the OR, an office or a meeting room. With its multimodality image and data system, Digital Lightbox transforms traditionally static images into detailed and dynamic views, allowing users to extract more value from data for better clinical decision-making to the benefit of their patients. Ideal for collaborative medical environments, the multi-touchscreen device can be installed anywhere in the hospital, allowing clinicians to quickly and easily access and exchange information for surgical planning and collaboration. Digital Lightbox will complement Olympus’ systems integration solutions ENDOALPHA and will have full compatibility with Olympus documentation (ENDOBASE) and videostreaming systems, offering an interactive platform for DICOM data to general surgeons and gastroenterologists. “We constantly strive to improve efficiency and ergonomics in the operating room. With the Digital Lightbox from BrainLAB, we can enhance our integrated Operating Room ENDOALPHA with a feature that helps to improve data management and clinical workflows,” commented Miguel Angel Aragón, General Manager Systems Integration at Olympus Medical Systems Europa GmbH. “BrainLAB pursues the objective of providing consistently better treatments to an increased number of patients. The agreement with Olympus Medical Systems Europa  pens up new distribution channels and will bring BrainLAB technology to other groups of clinicians and thus to more patients. Olympus Medical is the partner of choice for us for the distribution of the Digital Lightbox,” said Stefan Vilsmeier, CEO of BrainLAB AG. With this co-operation agreement both companies show their commitment of working together in order to offer more competitive integrated solutions and to facilitate the daily work in medical applications. About Olympus Medical Systems Europa GmbH Endoscopes including Olympus gastrointestinal endoscopes have become essential tools at hospitals and clinics around the globe, playing a vital role in supporting the early detection and treatment of diseases. Olympus' share of the world market for gastrointestinal endoscopes has reached approximately 70%. With its turnover of €1.707 billion, Olympus Europe is the second-largest group company after Japan and employs 4,800 staff. The Olympus Medical Systems Europe company division alone achieved a turnover of €572.5 million in 2006/2007 financial year. At the root of this success is Olympus' commitment to meeting the needs of doctors for high-quality medical equipment and to improving quality of life for patients. Olympus offers comprehensive support for medical practitioners, from development of medical equipment for diagnoses and treatments to design of hospital management support systems and other healthcare IT systems, as well as support training for doctors and nurses in using Olympus equipment. Olympus is also focusing efforts on development of surgical endoscopes and endotherapy products in response to the recently increasing number of patients undergoing procedures and treatments using endoscopes, which are easier on the body than open surgery. About BrainLAB BrainLAB develops, manufactures and markets software-driven medical technology that enables procedures that are more precise, less invasive, and also less expensive than traditional treatments. Among the core products are image-guided systems that provide highly accurate real-time information used for navigation during surgical procedures. This utility has been further expanded to serve as a computer terminal for physicians to more effectively access and interpret diagnostic scans and other digital medical information for better informed decisions. BrainLAB solutions allow expansion from a single system to operating suites to digitally integrated hospitals covering all subspecialties from neurosurgery, orthopedics, ENT, CMF to spine & trauma and oncology. With more than 3,300 systems installed in over 75 countries, BrainLAB is a market leader in image-guided technology. The privately held BrainLAB group, founded in 1989, is headquartered in Munich, Germany and today employs 1,000 people in 16 offices across Europe, Asia, Australia, North and South America. For more information, visit BrainLAB at <A href="http://www.brainlab.com">www.brainlab.com</A>. BrainLAB AG Eva Schuster Tel: +49 89 991568-312 <A href="mailto:Eva.schuster@brainlab.com">Eva.schuster@brainlab.com</A> OLYMPUS MEDICAL SYSTEMS EUROPA GMBH Viola Rosenbruch Marketing Communications Tel: + 49 40 23773-5446 <A href="mailto:Viola.rosenbruch@olympus-europa.com">Viola.rosenbruch@olympus-europa.com</A>ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)GermanyFrankfurtWhen it comes to sharp, high-contrast imaging, the new Olympus ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II /corporate/images/EZ-1454II_rdax_70x97.jpg/corporate/1696_2737.htmPRESS INFORMATION New interchangeable lens for the Four Thirds System ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)* High performance zoom with High-Speed Imager AF Hamburg, 5 November 2008 – When it comes to sharp, high-contrast imaging, the new Olympus ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)* takes the success of its popular predecessor, the ZUIKO DIGITAL 14-54mm 1:2.8-3.5, to a new dimension. Featuring High-Speed Imager AF to enable maximum creative freedom, a circular aperture mechanism for higher imaging performance and a minimum focusing distance of just 22cm, the Four Thirds based ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)* will become available in mid-January 2009. Harness the synergies of high image quality and creative flexibility with the latest addition to Olympus’ family of top-performing lenses: the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)*. As with the entire ZUIKO DIGITAL range, this new lens is precision-engineered to maximise the performance potential of D-SLR image sensors. This bright and flexible new zoom lens guarantees superior quality and boasts a circular aperture diaphragm to smooth out the soft focus look that is a key advantage of large-aperture lens design. Developed as a successor to the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 – a favourite with advanced amateur and professional users – the new ZUIKO DIGITAL 14-54mm 1:2.8–3.5 II boasts High-Speed Imager AF support to bring joy to creative photographers everywhere. In combination with the brand new Olympus E-30 D-SLR, the new lens’ High-Speed Imager AF lets photographers preview the E-30’s new Art Filter effects in real-time with the convenience of a compact digital camera – thanks to Live View. Compact size, high image quality, and the clarity of 1:2.8 brightness were achieved by the optimal arrangement of 3 aspherical lens elements and 4 cemented lens elements. The result is a new benchmark for sharpness and contrast, with minimal distortion for superior imaging performance over the entire zoom range. The new lens uses a floating internal focus mechanism to focus, with excellent imaging performance from infinity right down to its minimum focusing distance. Exhibiting minimal aberration even at extremely close range, it has a minimum focusing distance of just 22cm for all focal lengths. And no matter what the conditions, its exterior joints are sealed to provide splash and dustproof standards high enough to withstand the rigorous demands of professional use. With its versatile zoom range, the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II is an ideal choice for a wide range of shooting situations. For creative effect, photographers can enjoy the exaggerated perspectives that are the hallmark of wide angle shooting. And when it comes to capturing stunning details, the new lens packs sufficient telephoto power to zoom right in for close-ups of the main subject. The ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm)* will become available in mid-January 2009. ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II (28-108mm) lens – main features: • High-Speed Imager AF compatibility • A full complement of features to support creative photography • Circular aperture diaphragm • Closest focusing distance of 22cm throughout the zoom range • Bright 3.9x wide angle standard zoom • 3 aspherical lens elements for excellent quality • Splash and dustproof * Figure in brackets represents 35mm equivalent. For questions or additional information, please contact: Julia Rauther Olympus Imaging Europa GmbH Tel.: +49 40 23773-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A> Express yourself with the Olympus E-30GermanyFrankfurtFor many, the pursuit of artistic expression is the essence of creative photography. With the Olympus E-30, this objective is closer to reality than ever./corporate/images/E-30_side_EZ-1454II_rdax_129x93.jpg/corporate/1696_2735.htmPRESS INFORMATION A portable creative studio in D-SLR format Express yourself with the Olympus E-30 Hamburg, 5 November 2008 – For many, the pursuit of artistic expression is the essence of creative photography. With the Olympus E-30, this objective is closer to reality than ever. The stunning new model joins the ranks of the Four Thirds System-based E-System line-up, incorporating an inspiring range of Art Filters that support the photographer’s vision. The filters let moods be conveyed that would otherwise only be possible through the use of special lenses, add-on filters or via complex image processing techniques. The effects can be seen on the 2.7”/6.9cm free-angle HyperCrystal II LCD before shooting for perfect image composition. Ensuring an enjoyable photo experience, the monitor facilitates Live View framing ease from virtually any perspective and the high-speed contrast autofocus* guarantees faithful on-screen depictions. Wireless flash control capabilities and an expressive Multiple Exposure mode further bolster the potential for distinctive artistry in compositions, as do the choice of nine separate aspect ratios. The newly-developed high-speed 12.3 Megapixel Live MOS sensor together with the new TruePic III+ image processing engine ensure incredible high-definition results. Thanks to built-in image stabilisation, effective to an equivalent of 5 EV steps, photos remain blur-free even in extreme situations – irrespective of the attached lens. And because that one-of-a-kind moment is often fleeting, the E-30 equips photographers with what they need to capture it: industry-leading autofocus speeds with a fully-biaxial 11-point AF, 5fps sequential shooting and a shutter that’s as fast as 1/8000th sec. Naturally, this latest E-System model also incorporates the Olympus-exclusive Supersonic Wave Filter, guaranteeing the most effective protection against dust. The E-30 is a new type of D-SLR that’s explicitly built for creative personal expression matched with professional quality and performance. It will become available mid-January 2009. Creativity is yours for the taking The Olympus E-30 not only reproduces images with amazing fidelity, it supports photographers in realising their artistic vision. Besides customary manual control options, this ground-breaking D-SLR gives users a wide range of additional choices to pursue their creativity. Six Art Filter functions on board facilitate image recording with distinct effects and lend each composition an individual sense of presence – all without additional extra lenses, filters or image processing on a computer. The filters’ effects can be previewed on the LCD during framing of the composition and include the following types: Pop Art, Soft Focus, Pale & Light Colour, Light Tone, Grainy Film and Pin Hole. Other artistic effects can be attained via the Multiple Exposure mode. This allows several images to be superimposed on an image previously captured in RAW format directly in the camera, and is possible when shooting both in optical viewfinder mode or when using Live View. Wireless flash control is also incorporated for creative lighting requirements. This enables control over any number of compatible external flash units which can be placed anywhere around the subject – all without a single cable. Expressive photography is further supported through the Multi-Aspect function. It provides a choice of nine aspect ratios, taking in standard 4:3, cinematic 16:9 and medium-format 6:6. This lets the photographer crop the scene according to his or her desired style. Framing can be undertaken through a conventional viewfinder which offers an approx 98% field of view and approx 1.02x magnification (-1m-1, 50mm, at infinity). Or, for greater flexibility, compositions can be framed using the 2.7”/6.9cm HyperCrystal II LCD with 176° viewing angles. This offers complete framing freedom through its free-angle design which allows even the most adventurous perspectives to be captured. The effects of adjustments to settings can also be monitored in real time. Furthermore, thanks to improved high-speed contrast AF capabilities*, LCD depictions are extremely fast and faithful, making Live View framing significantly more comfortable than before. Views can be enlarged by a factor of 5x, 7x or 10x, enabling the photographer to close-in on subject details to check, for example, the focus. Image quality par excellence A newly-developed, 12.3 Megapixel Live MOS sensor guarantees the capture of all image details, right down to the smallest minutiae. Based on proven MOS signal amplification technologies, the sensor boasts low power consumption properties to enable fulltime Live View usage. The E-30’s new TruePic III+ image processor ensures ultra-high processing speeds together with professional image quality. This includes enhanced tonal gradation, colour fidelity and many possibilities for creative expression thanks to the Art Filters – while reducing image noise. The E-30 further heightens results with built-in mechanical image stabilisation. Effective to an equivalent of up to 5 EV steps, the incidence of blur is dramatically diminished. Photographers profit from the flexibility of obtaining razor-sharp shots in a wider variety of situations – no matter if in darker shooting environments or at long focal lengths. And because the image stabilisation is built into the camera, every attached lens reaps the benefit. Protection against the effects of dust is provided by the Supersonic Wave Filter. This technology was developed by Olympus and is deployed in every E-System model. It eliminates the risk of image blemishes caused by dust resulting from normal operation or particles entering the camera body during lens changes. Up to speed Inheriting the fully-biaxial 11-point AF system of the E-3 flagship model in the Olympus E-System range, the E-30 achieves the same breakneck autofocusing speeds and performance. Featuring both horizontal and vertical sensor lines, a total of 44 different data points are available in order to calculate the optimal focus. Furthermore, the AF sensor boasts an extremely wide detection range of -2 to 19 EV which ensures high-precision autofocusing even in low light, due to its houndstooth layout.  Photographers can also look forward to an accelerated experience in situations when every fraction of a second counts: up to 5fps can be recorded by the E-30 in full 12.3 Megapixel quality (with a 12 image RAW buffer in burst mode) for capturing fast-moving scenes. And for freezing high-speed action – or shooting in bright sunlight with the aperture wide open – this model enables shutter speeds as fast as 1/8000th sec. What’s more, flash synchronisation at up to 1/250th sec. further enhances its flexibility and artistic potential.  Picture-perfect ease The E-30 incorporates additional features to improve photo results. Auto Gradation uses Shadow Adjustment Technology to help prevent blown highlights and blocked-in shadows as well as ensuring that even high-contrast subjects are naturally rendered. Meanwhile, the Face & Background Control function also adds Face Detection Technology to optimally balance foreground subjects and background scenery. In addition, a Level Gauge is integrated in the E-30 to assist in framing and capturing shots evenly. Its built-in dual axis sensor detects roll and pitch levels, and the Level Gauge can be viewed on the Control Panel, the rear LCD and the viewfinder. Photographers can also compare the results of adjustments to various camera settings before shooting by using Perfect Shot Preview. It lets you view the effect of up to four different exposure compensation or white balance settings on the LCD prior to taking the picture. Operating ease and superior visibility of camera settings are supported via a top-mounted LCD panel which displays the current shutter speed, aperture, exposure compensation level and other important settings. Naturally, this and further information can also be viewed on the Super Control Panel which is displayed on the camera’s LCD and navigated via an intuitive, graphical menu. Accessories to promote creativity As part of the Olympus E-System and based on the Four Thirds Standard, many lenses and other accessories are available to ensure the E-30 takes creativity to a higher level. From fish-eye, macro and ultra-wide-angle lenses through to ultra-zoom models, the ZUIKO DIGITAL range of lenses leaves nothing to be desired. New in the line-up is the ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II lens, which now enables full contrast AF performance with the E-30. Olympus also offers two wireless flash solutions: the FL-50R and FL-36R make the most of the camera’s wireless flash control capabilities. And for sessions that go into overtime, the HLD-4 Power Battery Holder – which includes a handy shutter release button – ensures shooting can continue for extended periods without the need to recharge. The Olympus E-30 gives photographers a portable creative studio. It provides everything required to live out and express creativity while enjoying pro-level image results, control and performance. It will go on sale from mid-January 2009. The Olympus E-30 digital SLR – main features: Creativity • Art Filters, Multiple Exposure, Wireless Flash, Multi-Aspect • Comfortable Live View thanks to high-speed contrast AF • Free-angle 2.7”/6.9cm HyperCrystal II LCD Image Quality • Newly developed 12.3 Megapixel Live MOS Sensor  • TruePic III+ processor for ideal colour reproduction and low noise • Built-in IS with max. 5 EV steps efficiency Speed • High-speed 11-point fully-biaxial AF performance • Max. 5fps • 1/8000th sec. high speed shutter & 1/250th sec. flash synchronisation Additional features of the Olympus E-30: • Multiple-exposure function with LCD monitor display of current view superimposed on top of previously captured image  • Auto gradation adjustment to prevent blown highlights and blocked-in shadows • Face & Background Control for beautifully balanced exposures of foreground subjects and background scenery • Perfect Shot Preview to enable comparison of the results of various settings adjustments before actual shooting • Reliable Supersonic Wave Filter dust reduction system • Built-in flash (GN13) with commander function for wireless off-camera flash synchronisation • Wireless flash control in up to 3 groups (separate press release available for Olympus FL-50R and FL-36R flash units) • Large optical viewfinder with approx 98% field of view and approx 1.02x magnification • Shooting information displayed via top-mounted LCD panel and Super Control Panel LCD monitor display for superior visibility and operating ease • High-precision, 49-zone metering system • Easy activation of shooting functions via sample image selection • Versatile bracketing functions for ISO, white balance, exposure, and flash • Lightbox view with enlargement function for easy side-by-side comparison of images • Based on the Four Thirds Standard • Ergonomic design of body, control buttons and GUI for easy operation • AE/AF lock functionality for individual customisation • Second display for Super Control Panel • ISO 100-3200 for wide-ranging sensitivity • Hi-Speed USB 2.0 interface • High-speed data writing and lossless RAW compression for quick processing • Simultaneous writing of RAW and JPEG • 27 shooting modes (5 Exposure Modes, 5 Creative Modes, 11 Scene Select Modes, 6 Art Filters) • Wide dynamic range in highly lit areas • Dual memory slot for CompactFlash and xD-Picture Cards (incl. support for UDMA High-Speed CF cards and Microdrive)   The Olympus E-30 is available in the following configurations: • Olympus E-30 body only • E-30 body with ZUIKO DIGITAL ED 12-60mm 1:2.8-4.0 lens • E-30 body with ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II lens • E-30 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens * Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6, the ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6,  the ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6, the ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens and the new ZUIKO DIGITAL 14-54mm 1:2.8-3.5 II.   For questions or additional information, please contact: Julia Rauther Olympus Europa Holding GmbH Tel.: +49-40-237 73-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A>   Appendix Art Filters Enables special artistic effects to be created directly in the camera. The following Art Filters are available in the Olympus E-30: Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style. Soft Focus: Creates a soft tone which gives pictures an ethereal, otherworldly atmosphere. It renders pictures as though they were veiled in heavenly light, without obscuring details such as the hair or flower petals. Pale & Light Colour: The foreground is enclosed in flat, gentle light – similar to a flashback scene in a film – creating a sense of déjà vu. Light Tone: Creates a picture with a gentle feel to it, similar to one taken under artificial lighting. Both the shade and highlight areas are rendered very softly to provide a sophisticated atmosphere. Grainy Film: This effect recreates the feeling of reality evoked by grainy, high-contrast monochrome pictures. The strong presence and dramatic atmosphere make the subject stand out impressively. Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space. Built-in image stabiliser A type of image stabiliser that is built directly into the camera. This enables the photo-enhancing effects of image stabilisation to be enjoyed irrespective of the attached lens. In Olympus E-System cameras with built-in image stabilisation, a gyro sensor detects the precise direction of the shake. Using the on-board SWD, the shake is then compensated for by shifting the image sensor according to the movement data. For quick response at long focal lengths, cameras are equipped with two dedicated microprocessors: one to control the two supersonic motors that shift the unit vertically and horizontally, and one to provide high-precision control. Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. High Speed Live MOS Sensor A high-performance image sensor that enables Live View capabilities and fast sequential shooting for D-SLR cameras. It combines the advanced specifications of a Full Frame Transfer (FFT) CCD with the low power requirement of a CMOS. Photodiodes are deeply embedded in the sensor to suppress image noise. The faithful reproduction of subject details with rich tones and natural, vibrant colours characterise this type of sensor.   HyperCrystal A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and with improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once. Level Gauge The Level Gauge functions like a level used in construction – it helps ensure that pictures are straight and even. The built-in dual axis sensor detects the levels in roll and pitch. The level gauge is displayed in the viewfinder, on the Control Panel, and on the rear LCD. Live View Provides an alternative to framing shots through the viewfinder on a digital SLR camera. The image sent through the lens to the image sensor is displayed directly on the camera’s LCD. Whereas most compact digital cameras have been equipped with Live View functionality for many years, this feature has only recently become available on D-SLRs. The world’s first D-SLR to feature continuous Live View capabilities was the Olympus E-330. Multi Aspect The E-30 lets photographers choose from nine different aspect ratios that enable individualised framing of scenes. These provide a new means of adding expression to shots and the selected ratio can be seen directly on the camera’s LCD. The available aspect ratios include: 16:9, 3:2, 7:5, 4:3, 5:4, 6:5, 7:6, 3:4 and 6:6. Multi Exposure Multiple exposures are possible with the E-30 in both Live View and viewfinder shooting. In Live View shooting, previously shot RAW data is used as the base image and the final photo can be monitored by overlapping the image to be added on the LCD. Up to four images can be superimposed in a single multiple exposure sequence. RC Wireless Flash Control The user can control wireless flash units remotely – eliminating the need for extra cables – by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels. Shadow Adjustment Technology A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture. Supersonic Wave Filter Dust entering digital SLRs, for example during lens changes, can cause damage to photos – unless it is removed. With the Supersonic Wave Filter, the potential for dust to ruin photos is eliminated. A transparent filter is located between the camera’s shutter and sensor. It makes sure no dust is able to land on the sensor. Instead, the particles settle on the filter and are then shaken off by a series of ultrasonic vibrations generated by the filter when activated. Olympus was the first manufacturer to incorporate dust protection in D-SLRs. TruePic III+ image processor Olympus’ latest-generation image processing engine. It automatically enhances important aspects of image quality including: colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds. Furthermore, it supports Art Filters to enable unprecedented creative expression. Joint update service for Four Thirds lenses launchedGermanyFrankfurt/corporate/1696_2703.htmPRESS INFORMATION Joint update service for Four Thirds lenses launched Hamburg, 15 October 2008 – Olympus Imaging Corporation (hereinafter "Olympus"), Panasonic Corporation (hereinafter "Panasonic") and Sigma Corporation (hereinafter "Sigma") have joined forces to launch an online firmware update service that will enable users to easily update the firmware in interchangeable D-SLR lenses compliant with the Four Thirds System Standard, even when the camera and lens are not made by the same manufacturer. Scheduled to start on 15 October 2008, this new joint service is the first of its kind in the industry*. The way it works is simple: after mounting the lens on the camera, the user can go online and update the lens firmware by downloading the latest lens firmware. Previously, lens firmware could only be updated when the lens was mounted on a camera made by the same manufacturer – for example, an Olympus lens on an Olympus camera or a Panasonic lens on a Panasonic camera. If the mounted lens was not made by the same manufacturer as the camera, then the lens firmware could not be updated regardless of whether or not the mounted lens is compliant with the Four Thirds System Standard. This new service makes it possible to update the firmware of a Panasonic lens on an Olympus camera or vice versa. Similarly, the firmware in a Sigma lens can also be updated on either an Olympus or Panasonic camera. For more details, please click on one of the following links. The information provided also includes details on firmware updating. Links • For Four Thirds lenses and Olympus camera users: <A href="http://www.olympus.co.jp/en/support/imsg/digicamera/download/software/firm/e1/index.cfm">http://www.olympus.co.jp/en/support/imsg/digicamera/download/software/firm/e1/index.cfm</A> • For Four Thirds lenses and Panasonic camera users: <A href="http://panasonic.jp/support/global/cs/dsc/download/fts/">http://panasonic.jp/support/global/cs/dsc/download/fts/</A> • For Four Thirds compliant Sigma lens users: <A href="http://www.sigma-photo.co.jp/english/support/soft/firm/">http://www.sigma-photo.co.jp/english/support/soft/firm/</A> (Sigma lens firmware does not need updating as of 15 October 2008.) • Four Thirds Standard website: <A href="http://www.four-thirds.org/en/products/download.html">http://www.four-thirds.org/en/products/download.html</A> * As of 15 October 2008, according to Olympus data. The company names, product names and technology names specified in this release are the trademarks or registered trademarks of each company. For questions or additional information, please contact: Julia Rauther Olympus Imaging Europa GmbH Tel.: +49 40 23773-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A> The limited edition E-420 Komachi KitGermanyFrankfurtNamed after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the E-420 Komachi Kit certainly lives up to its namesake./corporate/images/E-420_Still_wood_rdax_129x93.jpg/corporate/1696_2588.htm PRESS INFORMATION Beauty, elegance and performance in the compact of packages The limited edition E-420 Komachi Kit Cologne, 22 September 2008 – Named after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the E-420 Komachi Kit certainly lives up to its namesake. Olympus brings together the E-420 body with the ZUIKO DIGITAL 25mm 1:2.8 pancake lens to present a combination that cuts a decidedly elegant figure. The size and weight advantages inherent with the Four Thirds System are clearly demonstrated in this kit. The camera body and lens pairing measures in at a total length of just 76.5mm – which makes it the most compact D-SLR set-up in the world, and together they weigh merely 475g. As such, high quality miniaturised optics that deliver maximum D-SLR brilliance can be taken along and enjoyed anywhere with ease. The included hand-made leather case and strap, featuring a fashionable retro design completes the ensemble magnificently. The Komachi kit is available in limited quantities and also includes a 1GB CompactFlash memory card, LCD lens protector and a lens cloth. It will hit stores in October 2008. The Komachi Kit utilises the advantages of the Four Thirds Standard perfectly. Photographers get D-SLR quality in a never-before-offered compact and lightweight form. The package combines the powerful E-420 body with the slim ZUIKO DIGITAL 25mm 1:2.8 pancake lens. Together, this combination represents the most portable D-SLR kit available. And with the stylish hand-made leather case and strap, which come in classic brown, it’s always ready to pick up and go. The ergonomic E-420 D-SLR, which packs 10 Megapixels into its compact body, boasts full manual control to satisfy just about every creative impulse. But it also enables incredible ease of use with 28 different shooting modes including full auto. Thanks to integration of the Olympus-exclusive Supersonic Wave Filter, protection against dust is guaranteed and ensures perfect photos. Meanwhile, the Live View function allows users to preview images in real time on the bright 2.7”/6.9cm HyperCrystal II LCD. The ZUIKO DIGITAL 25mm 1:2.8 pancake lens, which measures in at an overall length of just 23.5mm and weighs merely 95g, is the pinnacle of miniaturised optics delivering maximum brilliance. It offers users D-SLR image quality in the most miniscule of packages. This highly portable lens is perfectly suited for everyday use, as it provides an angle of view equivalent to 50mm (on a 35mm camera) – which is near to that of the human eye. In addition, due to adherence to the Four Thirds Standard, it is extremely versatile – and fully compatible not only with the whole Olympus E-System range of camera bodies but with all Four Thirds-based cameras. The ultra-compact and lightweight Komachi Kit is the perfect companion for the D-SLR photographer on the go. It includes a fashionable leather case and strap for simple and stylish transportation. Furthermore, with the 1GB CompactFlash card, you’ll have enough storage space for photos on the road. And to ensure that the lens stays spotless and images clear and speckle-free, a high-quality lens cloth is also provided. Only available as a limited edition, the Komachi Kit will become available from October 2008.   Komachi Kit – contents: • E-420 camera body • ZUIKO DIGITAL 25mm 1:2.8 pancake lens • Hand-made brown leather case with strap • 1GB CompactFlash card • Lens cloth • LCD protector The Olympus E-420 digital SLR – main features: • Extremely easy operation – use it straight out of the box • One of the world’s smallest and lightest D-SLRs providing the ultimate in portability • 10 Megapixel Live MOS sensor • Live View for easier compositions • Perfect Shot Preview for improved depiction of camera adjustments directly on the Live View LCD • Improved Live View with contrast AF*, Face Detection, Shadow Adjustment Technology & phase detection AF system • TruePic III image processor • High-contrast 2.7”/6.9cm HyperCrystal II LCD with 176° viewing angles • The original Supersonic Wave Filter for dust protection • 28 automatic, semi-automatic and manual shooting options (including 5 exposure, 5 creative & 18 scene select modes) • Built-in pop-up flash (GN 10) • Wireless flash control in up to 3 groups • 3.5fps with up to eight images in RAW buffer • One-touch white balance • AE/AF-lock functionality • ISO 100 to 1600 • Depth of field preview function • 49-segment digital ESP • Bracketing function (Exposure, White Balance, Focus) • Beginner and Advanced information screens • Detailed info screen with histogram • Based on Four Thirds System • Dual memory card slots (for xD-Picture Card and CompactFlash memory card) ZUIKO DIGITAL 25mm 1:2.8 lens – main features: • Ultra-compact pancake-type lens • Fixed focal length of 25mm (equivalent to 50mm on a 35mm camera) • Bright 1:2.8 aperture • Merely 23.5mm thin and 95g light • Minimum focusing distance of only 20cm • Comes with screw-on aluminium lens cap * Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL 14-42mm 1:3.5-5.6, the ZUIKO DIGITAL 40-150mm 1:4.0-5.6, and the new ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens. A free firmware update can be downloaded from the Olympus homepage to enable this feature for lenses that were purchased previously. For questions or additional information, please contact: Julia Rauther Olympus Imaging Europa GmbH Tel.: +49 40 23773-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A>   Appendix Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. HyperCrystal A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once. Live View Provides an alternative to framing shots through the viewfinder on a digital SLR camera. The image sent through the lens to the image sensor is displayed directly on the camera’s LCD. Whereas most compact digital cameras have been equipped with Live View functionality for many years, this feature has only recently become available on D-SLRs. The world’s first D-SLR to feature continuous Live View capabilities was the Olympus E-330. Perfect Shot Preview Allows the effect of various settings to be previewed before shooting. Users can therefore be confident of capturing the image perfectly. The image appears in a multi-frame window on the LCD in real-time, making it easy to compare options and take the best possible shot. RC Wireless Flash Control The user can control wireless flash units remotely – eliminating the need for extra cables – by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels. Shadow Adjustment Technology A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture. Supersonic Wave Filter Dust entering digital SLRs, for example during lens changes, can cause damage to photos – unless it is removed. With the Supersonic Wave Filter, the potential for dust to ruin photos is eliminated. A transparent filter is located between the camera’s shutter and sensor. It makes sure no dust is able to land on the sensor. Instead, the particles settle on the filter and are then shaken off by a series of ultrasonic vibrations generated by the filter when activated. Olympus was the first manufacturer to incorporate dust protection in D-SLRs. TruePic III image processor Olympus’ latest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.  The µ 1050 SW now in Champagne GoldGermanyFrankfurtWho ever said that toughness and elegance are mutually exclusive? With the release of the Champagne Gold version of the µ 1050 SW, Olympus lays all such doubts to rest./corporate/images/mju1050SW_gold_Still_1_rdax_129x93.jpg/corporate/1696_2598.htmPRESS INFORMATION A symbiosis of toughness and elegance The µ 1050 SW now in Champagne Gold Cologne, 22 September 2008 – Who ever said that toughness and elegance are mutually exclusive? With the release of the Champagne Gold version of the µ 1050 SW, Olympus lays all such doubts to rest. This stylishly designed camera not only looks a treat, its shockproof, waterproof and freezeproof body means the µ 1050 SW can keep up, no matter where life takes you. With its miniaturised optics returning maximum brilliance, users enjoy top quality results in an extremely compact form. In addition, a unique TAP Control interface lets a variety of functions to be accessed just by tapping the camera body. The µ 1050 SW in Champagne Gold will be available from early October. The µ 1050 SW has got it all – style, strength and performance. Its sleek metal body is slim and compact enough to fit into just about any pocket. Beneath its chic Champagne Gold metal exterior, the µ 1050 SW packs a substantial 10.1 Megapixels and a precision 3x optical zoom to capture every detail. Yet despite impressive specs and design, the µ 1050 SW knows how to take a hit – it’s shockproof to 1.5m, waterproof to 3m and freezeproof to -10°C, making it the perfect photographic partner for any environment. An exceptional list of features rounds out the µ 1050 SW package, which includes Digital Image Stabilisation to prevent blur due to camera shake and Advanced Face Detection Technology to enable up to 16 faces to be recognised and focused on in a single shot. Meanwhile, thanks to the TruePic III image processor, speed is boosted and image quality enhanced. The stylish Champagne Gold version of the tough µ 1050 SW will be available from early October and joins four other models that are obtainable in Dolphin Grey, Midnight Black, Pacific Blue and Misty Rose. The Olympus µ 1050 SW – main features: • Tough, metal body in Champagne Gold (also in Dolphin Grey, Midnight Black, Pacific Blue and Misty Rose) • High-precision 3x optical zoom (38-114 mm*) to capture everything from great scenes to stunning portraits, even in tough conditions • Shoot even when it's rough, wet and cold – shockproof to 1.5m**, waterproof to 3m*** and freezeproof to -10°C • TAP Control Menu for great convenience • Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces, plus correct exposure of other image areas • 6.9cm/2.7" HyperCrystal II LCD for excellent previews even in direct sunlight • 10.1 Megapixels to make poster-size prints • Digital Image Stabilisation for less blur • TruePic III image processor for faster image handling and higher image quality • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps) • Pre-Capture Movie mode • xD-Picture Card and microSD Card compatible * Equivalent to a 35mm camera ** Equivalent to MIL Standard (Olympus test conditions) *** According to IEC standard publication 529 IPX8  microSD is a trademark of SD Card Association For questions or additional information, please contact: Julia Rauther Olympus Imaging Europa GmbH Tel.: +49 40 23773-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A> 33x zoom limited edition Evolution KitGermanyFrankfurtThe new limited edition Olympus Evolution Kit packs a commanding array of E-System power and versatility to master any photographic challenge./corporate/images/E-520_Evolution_Kit_rdax_129x93.jpg/corporate/1696_2590.htmPRESS INFORMATION Exclusive E-520 kit boasts sensational E-System versatility 33x zoom limited edition Evolution Kit Cologne, 22 September 2008 – The new limited edition Olympus Evolution Kit packs a commanding array of E-System power and versatility to master any photographic challenge. Representing the perfection of miniaturised optics and integrated portability, the kit is a stunningly affordable showcase of the benefits innate in the Olympus E-System, which is based on the award-winning Four Thirds Standard. To complement the superior imaging quality of the Olympus E-520 D-SLR, the kit boasts four outstanding lenses from the E-System line-up, providing a staggering 33x zoom focal length range of 9-300mm (18-600mm*). It also adds flexibility to flash photography by including the new Olympus FL-50R remote control (RC) wireless flash unit to free photographers from the need for tiresome cables. Rounded out by memory cards, a swing bag and other handy accessories, the comprehensive yet compact Evolution Kit represents unbeatable value. It will become available in limited quantities from October 2008. Superior E-520 performance For adventurous photographers wanting serious portable equipment, the comprehensive new Evolution Kit is a dream come true. At the heart of the kit, the new Olympus E-520 D-SLR features exceptional Live View capabilities, including on-screen exposure control and white balance, as well as the display of Face Detection and Shadow Adjustment Technology modifications in real time on the 6.9cm/2.7” HyperCrystal II LCD. Meanwhile, the Olympus Supersonic Wave Filter dust protection system guards against the effects of dust during lens changes. Like all photographic components adhering to the Four Thirds Standard, the 10.0 Megapixel E-520 guarantees the unbeatable quality associated with a system that was engineered from scratch to meet the demands of digital photography. The E-520 also features 32 convenient shooting modes to match all occasions, and a choice of 10 languages for on-screen menus. Full spectrum lens power The all-seeing Evolution Kit boasts a phenomenal 33x total zoom range stretching from the extra wide field of view of the extreme wide-angle ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm) to the new high-performance ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 (140-600mm). The kit also includes the 3x wide angle standard zoom ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 (28-84mm), and the compact and lightweight 3.8x zoom ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 (80-300mm). With just these four lenses, an amazing focal length range that spans from 9-300mm (18-600mm) is covered. All feature the superior optical quality inherent to the entire ZUIKO DIGITAL family and, thanks to the trend-setting superior performance and advanced compatibility of the Four Thirds Standard, each is extremely compact and lightweight. From wide-angle to ultra-tele, the kit’s outstanding interchangeable E-System lenses let ambitious photographers choose their weapon of choice to master any shooting situation – from far off horizons shimmering in the distance to the fine grain detail of close up action. And because the E-520 features image stabilisation, shots come out razor sharp regardless of which lens the photographer is using. FL-50R Ready for any challenge, the dynamic Evolution Kit even has the answer to challenging low-light shooting conditions. The E-520’s built-in flash is supplemented by its remote flash capabilities and an Olympus FL-50R wireless flash unit to ensure a photographer’s creativity is not limited by cables or complicated set-ups. The E-520’s wireless flash control makes it possible to command the FL-50R directly from the camera. And because it is capable of controlling up to three separate flash groups with an unlimited number of flash units, lighting options can be extended quickly and easily by adding further wireless flashes should the need arise. Settings for the FL-50R including illumination intensity and operating mode can also be adjusted from the camera. Handy accessories sweeten the deal To ensure storage flexibility, the Olympus Evolution Kit comes with two 1GB CompactFlash memory cards. In addition, a convenient swing bag allows the camera and four lenses of this fully integrated E-System solution to be safely packed in a very small space for easy mobility. The kit is rounded out with a special lens cloth and an LCD protector. Available only as a limited edition, the Olympus Evolution Kit will become available from October 2008. The limited edition Olympus E-520 Evolution Kit: • E-520 body • ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm) • ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 (28-84mm) • ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 (80-300mm) • ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 (140-600mm) • FL-50R wireless flash unit • Swing bag • Two 1GB CompactFlash memory cards • LCD protector • Lens cloth The Olympus E-520 digital SLR – main features: • Effective image stabilisation for sharp shooting regardless of lens • Autofocus Live View** • Excellent dust reduction system • 100% D-SLR quality • Face Detection and Shadow Adjustment Technology • 6.9cm/2.7” HyperCrystal II LCD • 10 Megapixel Live MOS sensor • 3.5fps with up to 8 images in RAW buffer • Built-in flash and wireless flash control • 32 shooting modes • Optional underwater case available • Four Thirds Standard • Compact and ergonomic design • Bracketing functions • ISO 100-1600 • AF/ AE lock functionality • Depth of field preview • Anti-shock (mirror lock) function • One-touch white balance • Perfect shot preview • 100% field of view via LCD • TruePic III image processor • Detailed playback info screen with histogram • Hi-Speed USB 2.0 ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm) lens – main features: • Extreme wide angle capabilities from 9-18mm (18-36mm) • 2x zoom • Minimum focusing distance of 25cm • 79.5 x 73mm  • 280g • One aspherical ED lens element and two aspherical lens elements ZUIKO DIGITAL ED 14-42mm (28-84mm) 1:3.5-5.6 • Close focusing distance of 25cm • ED lens element and two aspherical lens elements • 65.5 x 61mm • 190g ZUIKO DIGITAL ED 40-150mm (80-300mm) 1:4.0-5.6 • Close focusing distance of 90cm • ED lens element • 65.5 x 72mm • 220g ZUIKO DIGITAL ED 70-300mm (140-600mm) 1:4.0-5.6 • 4.3x zoom with tremendous tele capabilities to 300mm (600mm) • Extremely compact and lightweight • Three ED lens elements • 80 x 127.5mm • 620g * Figures in brackets represents 35mm camera equivalent throughout. ** Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL 14-42mm 1:3.5-5.6, the ZUIKO DIGITAL 40-150mm 1:4.0-5.6, and the new ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens. A free firmware update can be downloaded via Olympus Master or Studio software from the Olympus homepage to enable this feature for lenses that were purchased previously. For questions or additional information, please contact: Julia Rauther Olympus Imaging Europa GmbH Tel.: +49 40 23773-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A>   Appendix Built-in image stabilisation This enables the photo-enhancing effects of image stabilisation to be enjoyed irrespective of the attached lens. In Olympus E-System cameras with built-in image stabilisation, a gyro sensor detects the precise direction of the shake. Using the on-board SWD, the shake is then compensated for by shifting the image sensor according to the movement data. For quick response at long focal lengths, cameras are equipped with two dedicated microprocessors: One to control the two supersonic motors that shift the unit vertically and horizontally, and one to provide high-precision control. Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. HyperCrystal A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once. Live View Provides an alternative to framing shots through the viewfinder on a digital SLR camera. The image sent through the lens to the image sensor is displayed directly on the camera’s LCD. Whereas most compact digital cameras have been equipped with Live View functionality for many years, this feature has only recently become available on D-SLRs. The world’s first D-SLR to feature continuous Live View capabilities was the Olympus E-330. Perfect Shot Preview Allows the effect of various settings to be previewed before shooting. Users can therefore be confident of capturing the image perfectly. The image appears in a multi-frame window on the LCD in real-time, making it easy to compare options and take the best possible shot. RC Wireless Flash Control The user can control wireless flash units remotely – eliminating the need for extra cables – by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels. Shadow Adjustment Technology A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture. Supersonic Wave Filter Dust entering digital SLRs, for example during lens changes, can cause damage to photos – unless it is removed. With the Supersonic Wave Filter, the potential for dust to ruin photos is eliminated. A transparent filter is located between the camera’s shutter and sensor. It makes sure no dust is able to land on the sensor. Instead, the particles settle on the filter and are then shaken off by a series of ultrasonic vibrations generated by the filter when activated. Olympus was the first manufacturer to incorporate dust protection in D-SLRs. TruePic III image processor Olympus’ latest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds. The µ 1010 now in Electric PurpleGermanyFrankfurtMake a statement with the Electric Purple edition of the hugely successful Olympus µ 1010 and really stand out from the crowd./corporate/images/mju_1010_purple_side_view_rdax_129x93.jpg/corporate/1696_2596.htmPRESS INFORMATION Originality, individuality and power The µ 1010 now in Electric Purple Cologne, 22 September 2008 – Make a statement with the Electric Purple edition of the hugely successful Olympus µ 1010 and really stand out from the crowd. A must-have for the free spirit on the go, this eye-catching model packs 10.1 Megapixels and an amazing range of shooting modes into a slim, compact metal body. In addition, the 7x optical zoom allows users to capture any subject in full, magnificent detail. Integrated features such as Face Detection Technology and Dual Image Stabilisation make taking photos anywhere and in any situation a breeze. The fashion-forward Olympus µ 1010 in Electric Purple is available now. The Electric Purple µ 1010 is the perfect companion for the individualist: its funky colour scheme and sleek design are made to capture the eye. It’s also light and compact enough to slip into a pocket or bag to take along wherever the road may lead you. Additionally, an extra-long battery life ensures that the µ 1010 will be ready when you need it. The µ 1010 has got style and substance – it hosts a great selection of features, such as Dual Image Stabilisation, which utilises both a mechanical stabiliser and a high ISO level to help prevent blur caused by camera shake. Face Detection Technology is also included to make it easier to focus on the faces in a shot. In addition, BrightCapture Technology simplifies low-light shooting by brightening up the image in the 2.7”/6.9cm HyperCrystal LCD. The ability to record videos and stitch together panorama shots in-camera takes digital versatility to a whole new level. And with the TruePic III image processor, shots process more quickly, and the image quality can’t be beat. The Electric Purple µ 1010 joins models in Starry Silver, Midnight Black and Royal Blue. It is available now. The Olympus µ 1010 – main features: • Sleek, metal body in Electric Purple (also available in Starry Silver, Midnight Black and Royal Blue) • 7x optical zoom (37-260mm*) for exciting close ups • 10.1 Megapixels to make poster-size prints • 6.9cm/2.7" HyperCrystal LCD with extra bright display even in brilliant sunlight • 23 scene modes for the best results in different situations • Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042 • Avoids blur thanks to Dual Image Stabilisation • Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas • Better low-light shooting thanks to BrightCapture Technology • New in-camera panorama function • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps) • TruePic III image processor for faster image handling and higher image quality *Equivalent to a 35mm camera For questions or additional information, please contact: Julia Rauther Olympus Imaging Europa GmbH Tel.: +49 40 23773-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A>  New interchangeable lens D-SLR camera based on Four Thirds System under developmentGermanyFrankfurtOlympus is developing a new interchangeable lens D-SLR to expand its successful E-System line-up./corporate/images/FourThirdsPrototype_rdax_129x93.jpg/corporate/1696_2592.htmPRESS INFORMATION The Olympus E-System set to expand yet again New interchangeable lens D-SLR camera based on Four Thirds System under development Cologne, 22 September 2008 – Olympus is developing a new interchangeable lens D-SLR to expand its successful E-System line-up. The new Four Thirds System-compliant camera reinforces the company’s commitment to the standard which was specifically designed for digital SLR photography. Positioned as a mid-level model, it is intended for anyone wanting to express their creativity through photography – no matter if an amateur just starting out, or a professional with years of experience already behind them. The new camera is expected to be introduced in the first quarter of 2009. It will be exhibited as a prototype model at photokina 2008, the world’s biggest trade fair for the photographic and imaging industries held in Cologne, Germany, running from 23 to 28 September. At the last photokina in the autumn of 2006, Olympus declared that the next major chapter in the story of the Olympus E-System would commence in 2007. Among the highlights of this new chapter was the incorporation of “Full-time Live View” as a standard function for the first time in the industry. This added to the excitement already generated by other distinctive features of the Olympus E-System such as the “100% Digital-Dedicated Design” and “Dust Reduction System.” At present, the E-System camera line-up contains models including the E-420 and E-520, as well as the flagship E-3. Each of these cameras provides D-SLR camera users with high picture quality, superior reliability and exceptional portability. The prototype model displayed at this year’s photokina is being developed as an advanced amateur model that will be positioned between the E-520 and E-3. In terms of quality and performance, however, there is nothing mid-level about this model. It will inherit all the outstanding features of the E-3 such as the high-speed AF system using an 11-point full twin-cross sensor and the built-in image stabilisation mechanism with a correction effect of up to 5 EV steps*. Other highlights will include a new and updated feature to replace the current splash and dustproof function of the E-3. With the introduction of this new E-System camera, Olympus will expand its range of Four Thirds System-compliant D-SLR cameras, providing a wider range of choices to a wider range of users – from serious amateurs to professionals. Olympus anticipates its release in the first quarter of 2009. Product overview <TABLE cellSpacing=1 cellPadding=1 width="75%" border=1> <TBODY> <TR> <TD>Category</TD> <TD>Product name</TD> <TD>Launch date</TD></TR> <TR> <TD>Four Thirds System-compliant, interchangeable lens type D-SLR camera</TD> <TD>Not determined</TD> <TD>First quarter of 2009</TD></TR></TBODY></TABLE> * According to Olympus in-house tests For questions or additional information, please contact: Julia Rauther Olympus Imaging Europa GmbH Tel.: +49 40 23773-4258 Email: <A href="mailto:julia.rauther@olympus-europa.com">julia.rauther@olympus-europa.com</A>  The future of illumination: Exciting additions to range of LED light sources from OlympusGermanyFrankfurtThe flexibility of the range of light emitting diode (LED) fluorescence light sources for microscopy has been enhanced with exclusive advancements to the precisExcite® and FluoLED product series, available from Olympus./corporate/images/precisExcite_teaser.jpg/corporate/1696_2084.htmHamburg, 16.06.2008 – The flexibility of the range of light emitting diode (LED) fluorescence light sources for microscopy has been enhanced with exclusive advancements to the precisExcite® and FluoLED product series, available from Olympus. As a result, the LED light source range offers a new level of functionality and the right illumination solution for all life science fluorescence applications: From entry level single colour units to advanced high-speed multi-colour systems. precisExcite LED technology has proven to be an excellent alternative source of fluorescence illumination for microscopy and offers significant benefits over conventional lighting.The precisExcite represents the very latest in reflective fluorescence excitation for upright and inverted microscopes, with specially developed LED Array Modules (LAMs) as the source of illumination. The precisExcite illumination system features peltier cooling of the LAM modules. The cooling ensures highest excitation intensity, extreme stability over entire LAM lifetime with very little drop in intensity for repeatability of experiments even after years of LAM usage and completely stable illumination conditions in short- and long-time lapse experiments for best data fidelity. The precisExcite has now extended its flexibility with the introduction of four new LAMs to the portfolio of eleven mono LED array modules. These include the unique 490 nm, which is important for the fluorescence detection of the most popular fluorophore FITC, as well as 535, 565 and 585 nm LAM wavelengths. These enable it to attain intensities not possible on other LED-based fluorescence excitation systems providing peerless fluorescence microscopy with excellent capabilities for all applications. Furthermore, the LAMs are easily interchangeable and permits up to three different wavelengths to be used at once. This enables the user to select wavelengths quickly and effortlessly, and also allows for a more convenient workflow, saving valuable time when compared to mechanical wavelength switches using filter turrets or filter wheels. In addition, for a more integrated system, the precisExcite can now be fully controlled via the Olympus cell^A to cell^P software programmes, extending its functionality further still. FluoLED The FluoLED series is a perfect entry-level fluorescence system for educational and routine use, available in three versions to match different user needs: the FluoLED EasyBlue provides a single wavelength (480 nm) for the most cost efficient solution; the FluoLED Single provides users with the capability to use one of seven interchangeable LED cassettes from 365 nm (UV) to 630 nm (red); and the FluoLED Multifluo enables up to three of the LED cassettes to be installed and controlled at once via a three channel elctronic driver. Each model is specifically designed to fit directly to Olympus CX microscopes, and enables transmitted fluorescence observations of transparent specimens, such as bacteria and thin sections, without removing the ability to perform brightfield illumination. Broadening this application area is the ability to power LEDs by battery or solar power, ensuring that fluorescence microscopy can be conducted ‘in field’ where samples are fresh. The addition of the new FluoLED Single for the Olympus BX41 microscope now extends the FluoLED product range to clinical applications as well. Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Microscopy Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:microscopy@olympus-europa.com">microscopy@olympus-europa.com</A> <A href="http://www.microscopy.olympus.eu">www.microscopy.olympus.eu</A> Olympus AU680 analyser now offers fully automated HbA1c assayGermanyFrankfurtA fully automated HbA1c assay has now been introduced for the Olympus AU680 chemistry analyser. This new assay completely eliminates the inconvenience and risk associated with manual pre-treatment for this routinely used blood glucose monitoring test. /corporate/images/HbA1c_teaser_rdax_81x97.JPG/corporate/1696_2077.htmPRESS INFORMATION Whole blood pipetting delivering truly automated HbA1c - ideal for diabetic clinics Hamburg, 02.06.2008 – A fully automated HbA1c assay has now been introduced for the Olympus AU680 chemistry analyser. This new assay completely eliminates the inconvenience and risk associated with manual pre-treatment for this routinely used blood glucose monitoring test. With high-speed whole blood testing capability, laboratory professionals can attain even faster results and improved efficiencies with the AU680. The introduction of complete HbA1c testing allows consolidation onto the recently introduced Olympus AU680 analyser, making it not only cost-effective but also able to streamline workflow with faster repeat and reflex testing.  Optimised to meet the latest performance and standardisation requirements, the addition of the new HbA1c assay enables the AU680 system to deliver outstanding, fully automated performance for diabetes monitoring. With fully automated HbA1c testing, the AU680 offers the ability to run diabetic clinics on a single platform. “By putting the HbA1c's on the main “work horse” analyser platform, they can be performed at the same time as other routine tests on diabetics are run,” explains Dr. Peter Szillat, Commercial Marketing Manager, Immunodiagnostics: “Therefore the 'whole' package of results is ready at the same time for the clinic or clinician, meaning less delay in return of results for the patient.” With increased on-board reagents (up to 63 tests), reduced sample volumes, user-defined functions and flexible operation capabilities, combined with the recognised Olympus AU series’ standardisation and reliability, laboratories can utilise technician time effectively whilst benefiting from a cost-efficient system. In the future, the open analyser design of the AU680 will offer the advantage of direct sampling to third party track systems. Capable of performing up to 1200 tests per hour the AU680 covers Olympus’ broad 125-test menu that includes general chemistries, ISEs, special chemistries, TDMs and DATs.  The system also accommodates paediatric sampling and can perform automated pre-dilution and immediate STAT processing without workload interruption. Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Diagnostics Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:diagnostics@olympus-europa.com">diagnostics@olympus-europa.com</A> LEXT OLS3000IR: semiconductor inspection from the inside: Olympus Adds High Resolution Confocal System to its Non-Destructive Silicon Imaging Product RangeGermanyFrankfurtDesigned for the non-destructive, high resolution observation of the interior of silicon wafers, IC chips, MEMS and other devices, the LEXT IR uses a 1310 nm laser to literally see through the silicon to the components./corporate/images/LEXT_OLS3000IR_rdax_89x97.jpg/corporate/1696_2057.htmOlympus has introduced its OLS3000IR LEXT IR confocal laser scanning microscope – the latest member of its near-IR silicon inspection microscope range. Designed for the non-destructive, high resolution observation of the interior of silicon wafers, IC chips, MEMS and other devices, the LEXT IR uses a 1310 nm laser to literally see through the silicon to the components. Packaging technology of semiconductor devices is rapidly advancing along with the increase in the need for thinner and smaller electronics devices. This makes observation for research or quality control almost impossible, with many components and even circuits packed into a tight space. Joining the Olympus MX (inverted) and BX2M and BXFM (upright) silicon imaging systems, the  LEXT OLS3000IR uses an infrared laser to illuminate features that cannot be seen visually - such as SIP (System in Package), 3-dimensional mounting, and CSP (Chip Scale Package) - to be inspected, measured and analysed without any destructive preparation. The LEXT platform was first developed for advanced metrology and surface analysis using a UV laser. With an IR laser the LEXT OLS3000IR is perfect for silicon device inspection, providing fast, efficient and as easy-to-use capabilities for ultra-fine subsurface resolution with SEM-like clarity for a wide range of imaging tasks: Flip chip mounting defect analysis In flip chip bonding, once mounted the pattern cannot be inspected using visible light. However, the silicon chip is transparent to infrared light and the interior can be observed without destroying the mounted chip. Defect analysis is easily performed by merely placing the device under the LEXT OLS3100IR. Chip damage analysis With the LEXT OLS3100IR, device changes during heat and moisture tests can be inspected non-destructively. Fore example, leakage due to melting and corrosion of copper wiring, peeling of resin parts, etc. can all be clearly observed. Chip gap measurement Three-dimensional mounting chip gap can be measured as the movement of the objective when infrared light is passed through the silicon then focused on the chip and interposer. This method can also be used in the measurement of key features in micro-electromechanial systems (MEMS). A World leading IR Team As well as the peerless LEXT OLS3000IR, the Olympus IR microscope system range provides non-destructive inspection capabilities for all silicon-based circuits, whatever the requirements. The inverted MX series is perfect for the observation of 150-200 mm wafers. The upright BX2M microscopes offer transmitted illumination and the BXFM is equipment oriented modular optical unit enabling it to be integrated into other pieces of equipment, such as production lines for in situ inspection. Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Microscopy Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:microscopy@olympus-europa.com">microscopy@olympus-europa.com</A> <A href="http://www.microscopy.olympus.eu">http://www.microscopy.olympus.eu</A> Olympus Medical Systems Corp. and Spiration, Inc. Sign Agreement to Market and Distribute Minimally Invasive Pulmonary Device in 43 European CountriesGermanyFrankfurtTokyo and Redmond, Wash. – May 19, 2008 – Olympus Medical Systems Corp. and Spiration, Inc. announced today that the companies have signed a definitive agreement granting Olympus exclusive marketing and distribution rights in Europe.../corporate/1696_2050.htm  PRESS INFORMATION Agreement with Healthcare Leader Represents Broadest Distribution Agreement in Europe for a Bronchoscopic Treatment for Emphysema Tokyo and Redmond, Wash. – May 19, 2008 – Olympus Medical Systems Corp. and Spiration, Inc. announced today that the companies have signed a definitive agreement granting Olympus exclusive marketing and distribution rights in Europe for Spiration’s IBV® Valve System. Olympus will launch the product in select European countries in late 2008. The IBV Valve System is a minimally invasive treatment that has diverse applications for both acute and chronic conditions of the lung. In Europe, the system has received market clearance through CE Mark for diseased and damaged lung, a broad indication that includes the treatment of emphysema and the resolution of prolonged air leaks, a complication that can occur following lung surgery. Under the agreement, Olympus and its distributors will have exclusive marketing and distribution rights for the company’s IBV Valve System in 43 European countries including the United Kingdom and countries belonging to the European Union.  Spiration® will manufacture the product and initially, the device will be marketed under the Spiration name. The financial terms of the agreement were not disclosed. “There is a significant unmet need for minimally invasive approaches to treating emphysema, a condition which affects millions and severely impacts quality of life,” said Haruhito Morishima, president and CEO, Olympus Medical Systems Corp. “We look forward to working with Spiration to bring this innovative treatment option to patients and our established physician customer base in Europe.” “This definitive agreement represents the broadest distribution arrangement for a bronchoscopic treatment for emphysema in Europe to date,” said Rick Shea, president and CEO, Spiration, Inc.  “We have developed a productive relationship with Olympus, the leading provider of bronchoscopy tools, through their investments in Spiration in 2006 and 2008, and through our European clinical collaboration. We are pleased that Olympus has demonstrated this level of commitment and support in our efforts to improve the quality of life for people with emphysema.” About the IBV Valve System The IBV Valve System was developed as a potential treatment alternative for the many people with emphysema who do not respond well to current medical therapies or are not eligible for invasive surgery such as lung volume reduction or lung transplantation.  In addition, the IBV Valve System may also be used to resolve prolonged air leaks that can occur following lung surgery.  For the treatment of emphysema, the IBV Valve System is designed to redirect airflow from diseased portions of the lung to healthier areas.  During the minimally invasive procedure, a catheter is passed through a bronchoscope (a flexible tube passed into the bronchial tubes through the mouth or nose) to deploy the small umbrella-shaped valves into the airways of the upper lobes of the lungs. About Olympus Olympus developed the first gastrocamera in 1950, and has since developed a wide range of fiberscopes and videoscopes for direct internal observation of the human body. Today, we are expanding our minimally invasive treatment business to offer a wide range of instruments and peripheral devices for medical treatment and clinical diagnoses, including endoscopic surgery. We are improving medical and healthcare services by developing “more patient-friendly medical care” technology for early detection and treatment of diseases, even “greater reliability” in our unsurpassed devices, and “high efficiency” in our products and services to better serve our customers’ needs. For more information about Olympus, please see the official website at <A href="http://www.olympus-global.com/en/global/">http://www.olympus-global.com/en/global/</A>. About Spiration, Inc. Spiration, Inc. is committed to improving quality of life for patients with acute and chronic conditions of the lung through the development of novel therapies.  Founded in 1999 in Redmond, Wash., the privately held company is backed by prominent investors including Three Arch Partners, New Enterprise Associates, Versant Ventures, Sprout Group (New Leaf Ventures), InterWest Partners, Investor Growth Capital, Boston Scientific Corporation and Olympus Medical Systems Corp. For more information, visit the company’s website at <A href="http://www.spiration.com">www.spiration.com</A>. # # # The IBV Valve System has the CE Mark in the EU.  The IBV Valve System is an investigational device in the United States. CAUTION – Investigational device limited by Federal (or U.S.) law to investigational use.   Olympus E-520 with built-in image stabilisation for razor-sharp resultsGermanyFrankfurtThe perfect moment doesn’t wait. That’s why serious photographers need serious equipment so that they are ready for whatever comes. With its pro features and top image quality, the new Olympus E-520 D-SLR fits the bill perfectly. The next evolution.../corporate/images/E-520__EZ1442_SideLe_XL_rdax_129x93.jpg/corporate/1696_2028.htmPRESS INFORMATION Make the most of every opportunity Hamburg, 13 May 2008 – The perfect moment doesn’t wait. That’s why serious photographers need serious equipment so that they are ready for whatever comes. With its pro features and top image quality, the new Olympus E-520 D-SLR fits the bill perfectly. The next evolution to the EISA Award-winning E-500 series incorporates a built-in image stabiliser to ensure blur-free shots irrespective of the lens attached – no matter if wide-angle or ultra-tele and without the need for a tripod. Matched with the Supersonic Wave Filter dust protection system and improved Live View capabilities, the freedom to frame and take great, crystal-clear photos is virtually limitless. Based upon the forward-looking “designed for digital” Four Thirds Standard, the 10.0 Megapixel E-520 with Live View ensures uncompromising D-SLR quality. It will become available in June 2008. Flexibility is the name of the game The E-520 relegates blurred photos to a thing of the past. Its built-in image stabiliser ensures subjects are captured in ultimate sharpness, shot after shot – no matter if shooting from the back of a motorbike on rough terrain or capturing a spontaneous “stolen moment” out of the hand in a market square. Because the stabiliser is located in the camera body and not in individual lenses, photographers can shoot with confidence regardless of which lens is attached: from wide-angle models like the soon-to-be-released ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 to high-performance zooms such as the new ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 (equiv. to 140-600mm in a 35mm format). Sequential shooting at 3.5fps with up to eight images in RAW buffer lets every moment be captured. Matched with fast processing speeds and the exceptionally low noise performance that’s attributable to the TruePic III image processor, high-speed action becomes your friend. Broad-ranging sensitivity from ISO 100-1600 adds versatility, and the bracketing function let series of shots to be taken with varying adjustments to exposure, focus or white balance, allowing the best of the shots to be selected. For low-light shooting situations photographers can select the built-in flash or choose an optional external unit. Wireless flash control is also possible with this model, making customised lighting set ups an easy reality. As with all cameras in the Olympus E-System line-up, the E-520 incorporates the Supersonic Wave Filter to protect against the effects of dust, which can enter the camera during lens changes or otherwise result from normal operation. Photographers therefore enjoy blemish-free pictures at all times. Complex features – designed for easy usage Despite being the powerhouse it is, the Four Thirds System-based E-520 remains a pleasure to use. Its ergonomic body houses the capabilities that not only advance image quality but also enrich the complete photo-taking experience. Live View has been enhanced to boost user friendliness. In addition to allowing depth of field previews, providing the facility to control exposure compensation and white balance on-screen, and being able to see the effects of Face Detection and Shadow Adjustment Technology in real time on the 6.9cm/2.7” HyperCrystal II LCD, autofocus changes can now also be seen directly on the display. This has been made possible by implementing a contrast AF system* in addition to the customary phase difference detection AF system, which means that the mirror needn’t move to the down position for AF measurements to be made and previewed in Live View. The LCD boasts viewing angles of 176° and has a field of view that covers 100% of the frame. Live View is also ideal to support the needs of macro photographers wishing to focus visually, as sections of the subject can be enlarged by a factor 7 or 10 to aid manual focus adjustments. The E-520 includes a total of 32 consumer-friendly shooting modes to make shooting easy no matter the situation: whether at a candlelight dinner, taking a portrait or shooting under water. Operability is a cinch too: users can choose on-screen menus in up to 10 languages – and many more are also available for download. A long-life rechargeable battery ensures extended shooting. Dual CompactFlash and xD-Picture Card slots enable excellent storage flexibility, and the downloading of files is fast thanks to USB Hi-Speed 2.0. A complete system for photographic creativity As part of the Olympus E-System, the E-520 is compatible with virtually all system accessories. This embraces numerous flash units including the wireless FL-36R and FL-50R to take advantage of the camera’s remote flash control capabilities. More than 20 ZUIKO DIGITAL lenses – all featuring near telecentric construction – are available, covering a focal length range of 14-600mm (35mm equivalents). Among the latest ZUIKO DIGITAL lenses are the ED 9-18mm 1:4.0-5.6 (18-36mm), ED 14-35mm 1:2.0 SWD (28-70mm), ED 70-300mm 1:4.0-5.6 (140-600mm), and 25mm 1:2.8 (50mm) Pancake lens. Beyond this, thanks to the one-of-a-kind compatibility the Four Thirds System provides, photographers can also use lenses from other manufacturers adhering to the standard. Further enhancing shooting opportunities, a special underwater case will also become available for the E-520. Waterproof to a depth of up to 40m, it opens up an entirely new realm of creative photography. Satisfying demands for pro results and remaining surprisingly compact, the Olympus E-520 makes sure every photo comes out razor-sharp thanks to its built-in image stabiliser. It will go on sale from June 2008. The Olympus E-520 digital SLR – main features: • Built-in image stabiliser for all lenses • Autofocus Live View • Excellent dust reduction system • 100% D-SLR quality • Face Detection and Shadow Adjustment Technology • 6.9cm/2.7" HyperCrystal II LCD • 10 Megapixel Live MOS sensor • 3.5fps with up to 8 images in RAW buffer • Built-in flash and wireless flash control • 32 shooting modes • Optional underwater case available • Four Thirds Standard • Compact and ergonomic design • Bracketing functions • ISO 100-1600 • AF/ AE lock functionality • Depth of field preview • Anti-shock (mirror lock) function • One-touch white balance • Perfect shot preview • 100% field of view via LCD • TruePic III image processor • Detailed playback info screen with histogram • Hi-Speed USB 2.0 The Olympus E-520 is available in the following configurations: • Olympus E-520 Lens Kit (E-520 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens) • Olympus E-520 Double Zoom Kit (E-520 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 lenses) • Olympus E-520 Tele Double Zoom Kit (E-520 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 lenses) • Olympus E-520 (body only) * Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL 14-42mm 1:3.5-5.6, the ZUIKO DIGITAL 40-150mm 1:4.0-5.6, and the new ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens. A free firmware update can be downloaded via Olympus Master or Studio software from the Olympus homepage to enable this feature for lenses that were purchased previously.   For questions or additional information, please contact: Franziska Jorke Olympus Europa Holding GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>   Appendix Built-in image stabiliser A type of image stabiliser that is built directly into the camera. This enables the photo-enhancing effects of image stabilisation to be enjoyed irrespective of the attached lens. In Olympus E-System cameras with built-in image stabilisation, a gyro sensor detects the precise direction of the shake. Using the on-board SWD, the shake is then compensated for by shifting the image sensor according to the movement data. For quick response at long focal lengths, cameras are equipped with two dedicated microprocessors: One to control the two supersonic motors that shift the unit vertically and horizontally, and one to provide high-precision control. Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. HyperCrystal A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once. Live View Provides an alternative to framing shots through the viewfinder on a digital SLR camera. The image sent through the lens to the image sensor is displayed directly on the camera’s LCD. Whereas most compact digital cameras have been equipped with Live View functionality for many years, this feature has only recently become available on D-SLRs. The world’s first D-SLR to feature continuous Live View capabilities was the Olympus E-330. RC Wireless Flash Control The user can control wireless flash units remotely – eliminating the need for extra cables – by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels. Shadow Adjustment Technology A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture. Supersonic Wave Filter Dust entering digital SLRs, for example during lens changes, can cause damage to photos – unless it is removed. With the Supersonic Wave Filter, the potential for dust to ruin photos is eliminated. A transparent filter is located between the camera’s shutter and sensor. It makes sure no dust is able to land on the sensor. Instead, the particles settle on the filter and are then shaken off by a series of ultrasonic vibrations generated by the filter when activated. Olympus was the first manufacturer to incorporate dust protection in D-SLRs. TruePic III image processor Olympus’ latest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds. ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm)* extreme wide angle lens for a unique perspectiveGermanyFrankfurtIn yet another expansion to the rapidly growing E-System lens line-up, Olympus unveils the ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm)* extreme wide angle lens. This affordable complement to the ZUIKO DIGITAL ED 18-180mm 1:3.5-6.3 (36-360mm)* enables .../corporate/images/ED_09-18mm_XL_rdax_129x93.jpg/corporate/1696_2024.htmPRESS INFORMATION Featuring the Four Thirds advantage Hamburg, 13 May 2008 – In yet another expansion to the rapidly growing E-System lens line-up, Olympus unveils the ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm)* extreme wide angle lens. This affordable complement to the ZUIKO DIGITAL ED 18-180mm 1:3.5-6.3 (36-360mm)* enables stunningly original perspectives with an extra-wide field of view. And at just 280g, it weighs in at significantly less than those of the competition. The Four Thirds-based ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm)* extreme wide angle lens will go on sale in 2008. Focus on more with the larger depth of field afforded by the ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm)* lens. This super-compact and light-weight addition to the E-System family is ideal for anything from sweeping desert landscapes to broad shots: emphasise the green of a cactus against burnt red cliffs, or capture the breadth of a farmer’s market in a single shot. Meanwhile, a remarkably compact design – featuring a diameter of 79.5mm, a length of 73mm and a weight of only 280g – ensures utmost mobility. Enjoy the impeccable optical quality inherent in all ZUIKO DIGITAL lenses with this bright model: 13 lens elements in nine groups, including one aspherical ED lens and two aspherical elements endow the ED 9-18mm 1:4.0-5.6 (18-36mm)* with a pronounced advantage over the competition. Coupled with the ZUIKO DIGITAL ED 18-180mm 1:3.5-6.3 (36-360mm)* lens, this affordable combination provides you with an incredible 9-180mm range (18-360mm)* for unparalleled versatility. A minimum focusing distance of 25cm round out this 2x-zoom model’s list of convenient attributes. The ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm)* lens will become available in 2008. ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 (18-36mm)* lens – main features: • Extreme wide angle capabilities from 9-18mm (18-36mm)* • Ultra-compact dimensions (79.5mm in diameter and 73mm in length) and light weight (280g) • 2x zoom • Minimum focusing distance of 25cm • 13 lens elements in 9 groups, including 1 aspherical ED lens and 2 aspherical elements • Based on the Four Thirds Standard • Ideal complement to ZUIKO DIGITAL ED 18-180mm 1:3.5-6.3 (36-360mm)* lens • Compatible with all Four Thirds Standard cameras including Olympus’ recently introduced E-420 and E-520 * Figure in brackets represents 35mm camera equivalent. For questions or additional information, please contact: Franziska Jorke Olympus Europa Holding GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A> Olympus WS-110 now boasts advanced Dragon voice recognition softwareGermanyFrankfurtFor those wanting to save time or work more conveniently, the Olympus WS-110 bundles Dragon NaturallySpeaking 9 Recorder Edition software to help get things done. Combining Olympus’ state-of-the-art digital voice technology with advanced speech .../corporate/images/WS-110_side_tilted_xl_rdax_70x97.jpg/corporate/1696_2016.htmPRESS INFORMATION A pocket full of productivity Hamburg, 13 May 2008 – For those wanting to save time or work more conveniently, the Olympus WS-110 bundles Dragon NaturallySpeaking 9 Recorder Edition software to help get things done. Combining Olympus’ state-of-the-art digital voice technology with advanced speech recognition features, the WS-110 with Dragon NaturallySpeaking 9 Recorder Edition delivers solutions that have never been more accurate or easier to use. Its pocket-size format puts all the resources you need at your fingertips. Now you can effortlessly deal with the task at hand – from high quality personal recordings around the home to a quick note or dictation recorded on the run. Capturing, saving and managing files is a cinch, and a USB 2.0 interface ensures data can be downloaded quickly and easily onto virtually any PC. The WS-110 with Dragon NaturallySpeaking 9 Recorder Edition will be available from late May 2008. For those who hate typing or want to free themselves from the unproductive and time consuming act of text entry via a keyboard, the wait is over! The Olympus WS-110 with Dragon NaturallySpeaking 9 Recorder Edition is the perfect tool for users who have been waiting for the marriage of top-notch voice devices with voice recognition software from the renowned Nuance line. Engineered to help anybody power through a wide range of real-world everyday situations, the bundle features unrivalled accuracy of up to 99% and is very easy to use. Because speaking is up to seven times faster than typing, users will be amazed at how quickly their pocket-based “personal assistant” can take a dictation. It even enables WMA recording and playback for ultra high-end quality, and includes a voice filter to enhance voice reproduction. By combining Dragon NaturallySpeaking technology with one of its most advanced voice products, Olympus ensures that professional speech to text software is now within everybody’s grasp. Beyond an obvious boost to efficiency and productivity, tense and tired fingers, hands and shoulders will also be grateful for the ergonomic health benefits of the Olympus WS-110 with Dragon NaturallySpeaking 9 Recorder Edition. With improved posture and more time on their hands due to more effective working habits, users will be able to clear their thoughts and focus on new ideas and projects instead of a pile of paperwork. The Olympus WS-110 can store up to 69 hours of voice recordings and features three recording modes so that the optimal balance between recording length and quality can be selected. A voice filter boosts sound quality by enhancing the frequency range of the human voice while reducing or entirely cutting out any background sound, which provides the perfect conditions for speech recognition. The ultra-slim, rounded dimensions ensure this bundle fits into just about any pocket. It is also incredibly lightweight. Buttons are intuitively placed and the large LCD provides extensive information for easy operation. A single AAA battery enables recording of up to 21 hours. Olympus WS-110 main features: • 256MB internal memory for up to 69 hours of recording (in LP mode) • Mass storage device for data files • Direct, software-free full-speed USB 2.0 connection to PC or Mac • Allows WMA recording • Voice filter to enhance voice reproduction • Integrated loudspeaker • Multiple recording qualities for voice files (HQ/SP/LP) • Large LCD with simple, menu-driven interface • Five folders for effective file management (up to 199 files per folder) • Index, erase and lock functions • VCVA recording (voice activation) • Voice and Low-cut filters for improved recording and playback quality • Variable speed playback • Lightweight and pocket size (94.7x38x10mm HxWxD) Dragon NaturallySpeaking Recorder Edition 9 main features*: • AutoTranscribe agent for capturing handheld recorder dictations • Up to 99% accuracy • Reduce the risk of developing a repetitive strain injury by talking instead of typing • Intuitive operation • On-screen tutorials • DragonPad word processor • Performance optimizer • Natural punctuation • Languages supported are World English, French, Italian, German, Spanish, Dutch • Dictation playback • Nothing But Speech™** eliminates “um’s” and “aah’s” • Natural Punctuation automatically inserts full stops and commas For questions or additional information, please contact: Myriam Held Olympus Europa Holding GmbH Tel.: +49-40-237 73-5867 Email: <A href="mailto:myriam.held@olympus-europa.com">myriam.held@olympus-europa.com</A> * According to Nuance Communications, Inc. ** © Copyright 2006 Nuance Communications, Inc. All rights reserved. Nuance, the Nuance logo, Dragon NaturallySpeaking, the Dragon logo and “The experience speaks for itself” are trademarks and/or registered trademarks of Nuance Communications Inc. and/or its affiliates in the United States and/or other countries. All other trademarks are the properties of their respective owners. Reliability, precision and sensitivity of Olympus AU3000i immunoassay platform confirmedGermanyFrankfurtOlympus’ inaugural AU3000i User Focus Group meeting, held at the Intercontinental Resort Berchtesgaden, has been a great success. Over 25 customers attended to give valuable feedback and share their knowledge and experiences.../corporate/images/AU3000i-meeting_teaser.jpg/corporate/1696_2081.htmPRESS INFORMATION Olympus AU3000i User Focus Group meeting a great success Hamburg, 07.04.2008 – Olympus’ inaugural AU3000i User Focus Group meeting, held at the Intercontinental Resort Berchtesgaden, has been a great success. Over 25 customers attended to give valuable feedback and share their knowledge and experiences of the new Olympus immunoassay platform. Set in the inspirational mountain resort of Berchtesgaden in Germany, the first User Focus Group of its kind for the new analyser provided an excellent forum for discussion on the performance and reliability of the AU3000i. With a mixture of customer presentations and workshops over the two days, the evolution of the  AU3000i, in terms of user comfort and handling, safety and reliability, as well as assay menu extensions, was evaluated and reviewed. Feedback on the AU3000i from customers was very positive, confirming it to be “very reliable” with “excellent service” from Olympus. For example, Dr Ilza Salamunic of the Clinical Hospital Split, Croatia speaking on his experiences of using the AU3000i under routine conditions, reported how installation and set up took just one day, with ready support available from the Olympus team. Also speaking at the meeting was Dr Katharina Pachmann from the Friedrich Schiller-Universität Jena, Germany, who discussed the analysis of single tumour cells using Olympus technology.  Brian Sheridan from the Belfast Health and Social Services Trust, Ireland presented his evaluation of assay performance of fertility tests on the AU3000i. In this he concluded that the “AU3000i immunoassay analyser is a very precise instrument and meets all clinical needs for serum LH, FSH and Progesterone“. By working in partnership, Olympus is developing the AU3000i platform with its customers expectations in mind. As a result, the future of the AU3000i will see enhanced data management for external data storage devices, simplyfied system performance checks and automatic assay wash stability and nozzle blockage alerts. The extension of the assay menu to include more cardiac, tumour and fertility markers also makes the AU3000i suitable for a broader range of immunochemistry applications. Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Diagnostics Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:diagnostics@olympus-europa.com">diagnostics@olympus-europa.com</A> Olympus E-3 receives DIWA Gold Award GermanyFrankfurtThe Digital Imaging Websites Association (DIWA) has bestowed a prestigious Gold Award on the Olympus E-3. The flagship of the Olympus D-SLR range was cited as a worthy winner due to its unique technological features in four key areas: speed, live view.../corporate/images/E-3__DIWA_Gold_PR_rdax_129x93.jpg/corporate/1696_1953.htmPRESS INFORMATION A professional performer Hamburg, 3 April 2008 – The Digital Imaging Websites Association (DIWA) has bestowed a prestigious Gold Award on the Olympus E-3. The flagship of the Olympus D-SLR range was cited as a worthy winner due to its unique technological features in four key areas: speed, live view, image quality and versatility. DIWA is an association comprised of a pool of independent web-based specialist publications from across Europe. The DIWA jury was won over by the E-3’s unbeatable combination of features, including “the world’s fastest autofocus (with SWD lenses), Live View in combination with a multi-angle monitor, 10MP image resolution and a built-in sensor shift image stabiliser.” Continuing the accolades, the judges noted that: “Excellent handling and ergonomics, high image quality, and compatibility to the outstanding range of powerful, yet compact range of ZUIKO DIGITAL lenses, have been highly appreciated in numerous DIWA tests, qualifying the Olympus E-3 for a DIWA Gold Award.” This latest Olympus E-System camera is the long-awaited successor to the pioneering Four Thirds System-based Olympus E-1. Built for the specific demands of digital SLR photography, the E-3 accepts no compromises to deliver highest-quality results for professional photographers. Summing up, DIWA test manager Kai Thon remarked that the E-3 was certainly “well worth the wait.”   About DIWA The Digital Imaging Websites Association (DIWA) is a fast-growing group of independent web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories. <A href="http://www.diwa-awards.com">www.diwa-awards.com</A> For questions or additional information, please contact: Franziska Jorke Olympus Europa Holding GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A> <A href="http://www.olympus-europa.com">www.olympus-europa.com</A>  Olympus Introduces Peerless New Bio-luminescence Imaging System GermanyFrankfurtOlympus has introduced the LV200 Luminoview Bio-luminescence microscope (BLM) to its advanced live cell imaging range. The LV200 is a quantum leap in luminescence microscopy and features a highly specialised optical design to maximise light collection .../corporate/images/Biolumineszenz_LV200_small.jpg/corporate/1696_1948.htm PRESS INFORMATION Luminoview LV200: A quantum leap in live cell imaging Munich, 31. 03.2008 – Olympus has introduced the LV200 Luminoview Bio-luminescence microscope (BLM) to its advanced live cell imaging range. The LV200 is a quantum leap in luminescence microscopy and features a highly specialised optical design to maximise light collection, enable dual-colour luminescence, as well as provide brightfield and fluorescence overlays. The first commercially available luminescent microscope, the LV200 boasts full environmental control for long term live cell imaging, providing unprecedented sensitivity and resolution whatever the magnification. The Olympus LV200 Luminoview provides peerless bio-luminescence microscopy imaging for small organisms and slice cultures as well as at the single cell scale. Bio-Luminescence imaging has great advantages over fluorescence imaging since it combines a high signal-to-noise (S/N) ratio with no background luminescence or phototoxic effects. What is more, only viable cells emit luminescence signals, and measurements are absolute and directly quantitative. However, in microscopy, luminescent light is not as bright as fluorescence, and has therefore required expensive and often complex imaging systems - until now. The LV200 Luminoview has been carefully designed using Olympus’s expert knowledge of the optical and experimental requirements for live cell bio-luminescence microscopy (BML): Unique optics The optics of the LV200 are designed to provide the straightest path and shortest distance between the object and the camera, to ensure that as much light as possible reaches the CCD chip. Therefore there are no additional mirrors, filters or lenses to absorb the low levels of light that are emitted through bio-luminescence. Furthermore, the extremely high N.A. of the tube lens affords a vast increase in sensitivity compared to a conventional microscope system. The LV200 optics produce signal outputs many times higher than traditional systems and therefore uses a conventional CCD or EM-CCD camera. In addition, the LV200 has integrated excitation and emission filter wheels to enable dual-colour luminescence and transmission fluorescence. These unique optical properties also ensure that high magnification objectives can be used, with suitable camera integration times, to provide exquisite single cell resolution not previously possible with luminescence imaging. Excellent Features With the optics providing the perfect imaging capabilities, the LV200 is fitted with a fully controllable environment to enable long term live cell imaging. This includes independent temperature control for the stage, incubation chamber, top cover and objective. This fine environmental control enables samples to be continuously monitored over days or even weeks, without the need to move the sample between the microscope and an incubator. The box is incredibly ‘light tight’ so can be used in a standard laboratory, only requiring a darkroom if light emission from the sample is extremely low. Superior Software The LV200 is fully integrated with the Olympus cell^M imaging and analysis software. The advanced cell^M software enables users to precisely control experimental and camera settings, as well as capture and analyse the resultant images and time series. Example applications  Long term, quantitative analysis of gene expression in living cells with high S/N ratio and high spatial resolution - chronobiology, developmental biology, neurobiology and gene regulation  Ca2+ imaging for sensitive cells, long term observations and large fields of view - neurobiology, physiology and signalling research  ATP, and ATP-coupled measurements, with high spatial resolution in single cells and extracellular matrix - neurobiology, physiology, signalling, metabolic imagining and GPCR assays research  Imaging of samples with high autofluorescence - plant cell biology and embryology  Imaging of active bacteria and micro-organisms - microbiology, food technology and parasitology The Olympus LV200 Luminoview is a groundbreaking microscope system that has the potential to greatly advance our understanding of a number of different life science and medical topics. Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Microscopy Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:microscopy@olympus-europa.com">microscopy@olympus-europa.com</A> <A href="http://www.microscopy.olympus.eu/">http://www.microscopy.olympus.eu/</A> User-friendly Olympus E-420 marries an exceptionally compact design with professional quality GermanyFrankfurtThe latest addition to the Olympus E-System, the E-420, represents a winning formula for both seasoned photographers and entrants to the D-SLR domain alike. Users benefit from the remarkable quality only D-SLR photography can deliver, yet also enjoy...../corporate/images/E-420__EZ1442_Front_S_rdax_129x94.jpg/corporate/1696_1856.htmPRESS INFORMATION Big on ease of use and performance, small in size Hamburg, 5 March 2008 – The latest addition to the Olympus E-System, the E-420, represents a winning formula for both seasoned photographers and entrants to the D-SLR domain alike. Users benefit from the remarkable quality only D-SLR photography can deliver, yet also enjoy the ease of use usually only associated with a compact camera.  This includes Live View depictions on the LCD, which can significantly simplify image composition. In addition, as one of the world’s smallest and lightest D-SLRs, mobility is hardly an issue. The E-420 will fit just about anywhere – from a small daypack to a lady’s handbag. This makes it a perfect companion for journalists, travellers or other adventurers who appreciate the one-of-a-kind portability, performance and value for money it delivers. The easy-to-use 10.0 Megapixel E-420 features 28 shooting modes to suit a multitude of photographic situations and is ready to use straight out of the box. It will be available in stores from late April 2008. More performance, more ease of use With the E-420, Olympus proves that high performance D-SLR photography can be enjoyed by everyone. Despite packing even more potential than its predecessor, this new E-System model boasts extreme user-friendliness in an amazingly light and compact take-anywhere form. Whatever the photographer's level of experience, high-quality images are quite literally for the taking. 28 shooting modes, including automatic, semi-automatic and manual shooting options, ensure complete versatility – while retaining both ease of use and the distinct D-SLR quality advantages. A powerful 10.0 Megapixel Live MOS sensor provides plentiful resolution for crisp, detailed shots. This is supported by the incorporation of the TruePic III image processor which enables the implementation of Shadow Adjustment Technology (SAT). It guarantees exceptionally true-to-life image reproduction while reducing noise and enhancing processing speed. Sequential shooting at up to 3.5fps in full Megapixel mode is possible with up to eight images in RAW buffer. For state-of-the-art protection against the threat of dust, Olympus’ own Supersonic Wave Filter is the E-System’s native dust reduction system – and has positioned itself as the world’s leading solution against dust on the image sensor. Purely intuitive The E-420 brings even the most advanced features into a natural framework that enables virtually anyone to achieve high-level photography. With continuous Live View, users can frame compositions on the camera's generous 2.7”/6.9cm HyperCrystal II LCD, which provides 100% coverage of scenes with the on-screen contrast, brightness and colour of depictions all being easily adjustable. Thanks to Perfect Shot Preview, the effects of exposure compensation and white balance can also be monitored in real-time directly on the LCD. Furthermore, professional depth of field previewing is possible and users can see the effects of Face Detection and Shadow Adjustment Technology in action. In addition, the LCD enables the magnification of subjects by a factor of 7 or 10 while framing. This makes manual focusing during macro shooting, for example, considerably easier and more accurate. Autofocus performance has also been enhanced to boost user friendliness. On top of the phase detection AF system, the E-420 now also features a contrast AF system*. It allows subjects to be focused upon more conveniently as the mirror does not need to move to the down position for measurements to be taken. And as a major additional benefit for photographers, implementation of the contrast AF system lets the effect of autofocus be seen on the Live View LCD immediately. A built-in flash adds to this model’s flexibility. More shooting versatility is also provided due to the option of wireless flash control in up to three groups. Using the Olympus FL-36R and FL-50R flash units, multiple flash set-ups which can be controlled remotely – significantly extend lighting options. And thanks to the availability of sensitivities ranging from ISO 100 to 1600, the E-420 remains a versatile companion, even in less-than-perfect lighting conditions and in situations when a flash is not desired. With 38 languages available, the E-420 enables ease-of-use no matter the user's native tongue. A USB 2.0 (Hi-Speed) interface guarantees fast data transfer, and with its long-life rechargeable battery, shooting sessions can easily go into overtime. Part of the E-System family The E-420 is compatible with virtually all Olympus E-System accessories. Adhering to the Four Thirds Standard, these various accessories open the door to an amazing range of photographic options – without compromising quality. All Four Thirds lenses, for example, feature near-telecentric construction ensuring edge-to-edge sharpness. Furthermore, the Four Thirds System enables the design of smaller camera bodies and lenses to allow for much more compact photographic set-ups. This advantage is perfectly embodied in the go-anywhere E-420, one of the world’s smallest and lightest D-SLRs. And to accentuate this fact further, a new so-called pancake lens is also being introduced. Featuring an extremely short-barrelled, lightweight design, the ZUIKO DIGITAL 25mm 1:2.8 (equivalent to 50mm on a 35mm camera) represents the perfect accompaniment for the E-420. With its overall compactness, the set-up is reminiscent of the legendary improvement to mobility that the famous Olympus OM series provided. Adding to this model’s cool elegance, an attractive, retro-styled camera case that attaches to the base of the camera is also being introduced. Made entirely of leather, it will be available in a choice of white, brown or black. The newest addition to the E-System family, the E-420 will hit stores from late April 2008. The Olympus E-420 digital SLR – main features: • Extremely easy operation – use it straight out of the box • One of the world’s smallest and lightest D-SLRs providing the ultimate in portability • 10 Megapixel Live MOS sensor • Live View for easier compositions • Perfect Shot Preview for improved depiction of camera adjustments directly on the Live View LCD • Improved Live View with contrast AF, Face Detection, Shadow Adjustment Technology & phase detection AF system* • TruePic III image processor • High-contrast 2.7”/6.9cm HyperCrystal II LCD with 176° viewing angles • The original Supersonic Wave Filter for dust protection • 28 automatic, semi-automatic and manual shooting options (including 5 exposure, 5 creative & 18 scene select modes) • Built-in pop-up flash (GN 10) • Wireless flash control in up to 3 groups • 3.5fps with up to eight images in RAW buffer • One-touch white balance • AE/AF-lock functionality • ISO 100 to 1600 • Depth of field preview function • 49-segment digital ESP • Bracketing function (Exposure, White Balance, Focus) • Beginner and Advanced information screens • Detailed info screen with histogram • Based on Four Thirds System • Dual memory card slots (for xD-Picture Card and CompactFlash) The Olympus E-420 is available in the following configurations: • Olympus E-420 Lens Kit (E-420 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens) • Olympus E-420 Double Zoom Kit (E-420 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 lenses) • Olympus E-420 Pancake Lens Kit (E-420 body with ZUIKO DIGITAL 25mm 1:2.8 lens) • Olympus E-420 (body only) * Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL 14-42mm 1:3.5-5.6, the ZUIKO DIGITAL 40-150mm 1:4.0-5.6, and the new ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens. A free firmware update can be downloaded from the Olympus homepage to enable this feature for lenses that were purchased previously. For questions or additional information, please contact: Franziska Jorke Olympus Europa Holding GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>   Appendix Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. HyperCrystal A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once. Live View Provides an alternative to framing shots through the viewfinder on a digital SLR camera. The image sent through the lens to the image sensor is displayed directly on the camera’s LCD. Whereas most compact digital cameras have been equipped with Live View functionality for many years, this feature has only recently become available on D-SLRs. The world’s first D-SLR to feature continuous Live View capabilities was the Olympus E-330. RC Wireless Flash Control The user can control wireless flash units remotely – eliminating the need for extra cables – by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels. Shadow Adjustment Technology A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture. Supersonic Wave Filter Dust entering digital SLRs, for example during lens changes, can cause damage to photos – unless it is removed. With the Supersonic Wave Filter, the potential for dust to ruin photos is eliminated. A transparent filter is located between the camera’s shutter and sensor. It makes sure no dust is able to land on the sensor. Instead, the particles settle on the filter and are then shaken off by a series of ultrasonic vibrations generated by the filter when activated. Olympus was the first manufacturer to incorporate dust protection in D-SLRs. TruePic III image processor Olympus’ latest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.  Your kind of µ: Limited edition µ 1020 with skins by Matei Apostolescu GermanyFrankfurtShow your true colours with one of only 5,000 limited edition white µ 1020s: each comes with three uniquely-styled skins by internationally-acclaimed artist Matei Apostolescu, so you can sport a camera that’s especially exclusive. This model is .../corporate/images/1020_white_side_collage_XL_rdax_128x97.jpg/corporate/1696_1891.htmPRESS INFORMATION Choose a skin Hamburg, February 2008 – Show your true colours with one of only 5,000 limited edition white µ 1020s: each comes with three uniquely-styled skins by internationally-acclaimed artist Matei Apostolescu, so you can sport a camera that’s especially exclusive. This model is available now in a strictly limited quantity. Express yourself with the white µ 1020 using one of three exciting designs by Matei Apostolescu. Choose your favourite skin and apply a unique look to your µ that’s sure to turn heads. And with a 7x optical zoom and 10.1 Megapixels, this model is sure to charm both inside and out. Born in Bucharest in 1983, Matei Apostolescu realised his affinity for drawing at an early age. Despite a five-year hiatus to study classical music, the Romanian finally returned to his work in visual arts, developing his traditional skills as well as dabbling in graffiti and web design. It wasn’t until a friend showed him a book containing digital illustrations, however, that he really found his calling. Today, the artist’s thoughtful and intricate works boast the ability to convey chaos and order, energy and serenity all in a single piece – which explains the freestyle artist’s appeal to such a wide range of audiences. “The opportunity to design these camera skins was an interesting prospect for me. With photography being an exciting art form in its own right and a major component of today’s digital art, I was fascinated by the idea of designing pieces where the ‘canvas’ would ultimately be an instrument that can be used to create art itself”, explains Apostolescu. Further information about the Bucharest-based artist can be found on his website: <A href="http://www.013a.com">www.013a.com</A>. Don’t miss out on the limited edition white µ 1020 featuring three exciting skins by Matei Apostolescu. The camera in now available. The Olympus µ 1020 – main features: • 7x optical zoom (37-260mm*) for exciting close ups • 10.1 Megapixels to make poster-size prints • 6.9cm/2.7" HyperCrystal II LCD with extra bright display even in direct sunlight • 23 scene modes for the best results in different situations • Slim, metallic body • Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042 • Avoids blur thanks to Dual Image Stabilisation • Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas • Better low light shooting thanks to BrightCapture Technology • New in-camera Panorama function • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps) • TruePic III image processor for faster image handling and higher image quality * Equivalent to a 35mm camera For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A> Olympus lab automation grows from strength to strength GermanyFrankfurtJust four years after being launched, Olympus has installed its 100th OLA2500 system for the automation of pre and post analytical processes at the Medizinischen Laboratorium Kyritz. Installed in January, the 100th system has already been responsible.../corporate/1696_1930.htmPRESS INFORMATION 100th OLA2500 installed in Germany Hamburg, 04.03.2008 – Just four years after being launched, Olympus has installed its 100th OLA2500 system for the automation of pre and post analytical processes at the Medizinischen Laboratorium Kyritz. Installed in January, the 100th system has already been responsible for improving workflow efficiency and demonstrates the breakthrough Olympus has made in the lab automation market in Germany. As is the case throughout the healthcare community, laboratories today require intelligent solutions to successfully combat rising costs. With its diverse automation capabilities, the OLA2500 boasts just such savings potential. One example is in the system’s ability to manage standard processes such as the decapping, aliquoting, barcoding, sorting and sealing of test tubes, saving valuable time, money and energy. One of the companies taking advantage of the benefits offered by the OLA2500 is the Medizinischen Laboratorium Kyritz (Kyritz Medical Laboratory or MLK) in the northeast German state of Brandenburg, where since the end of January, numerous tasks have been handed over and entrusted to automated lab management. For Olympus, this implementation is an important milestone: “With the 100th installation of an OLA2500 in Germany, we’ve crossed a magic threshold. Just four years after the system’s introduction, we’re able to declare successful penetration in the lab automation market in Germany”, says Thorsten Laubert, Product Manager, Lab Automation. One million test tubes a year Around 2,500 test tubes are analysed at MLK every day. That amounts to roughly one million test tubes a year which previously required labour-intensive management prior to and following analysis. “Since the end of January, the OLA2500 has completed these tasks automatically. The time we’ve saved as a result can now be used much more effectively”, adds Dr Manfred Haßfeld, founder and head of MLK. “What’s more, samples can now be localised much more quickly, while automatic barcoding rules out any chance of a mix up. The system even helps with archiving. In short, the OLA2500 has been a fantastic investment”. MLK is a partner of the Laborgemeinschaft Ostprignitz-Ruppin (Ostprignitz-Ruppin Association of Laboratories), a member of the Labordiagnostischen Arbeitsgemeinschaft für Diagnostik und Rationalisierung (Lab diagnostics Consortium for Diagnostics and Rationalisation or LADR) and has been certified since 1997 – currently in accordance with DIN EN ISO 15189. A total of 65 employees support about 250 privately practising doctors, four emergency hospitals and four rehabilitation clinics throughout greater Brandenburg, Mecklenburg-Western Pomerania and Saxony-Anhalt, providing external medical laboratory diagnostics services. Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Diagnostics Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:diagnostics@olympus-europa.com">diagnostics@olympus-europa.com</A> <A href="http://www.olympus-europa.com">www.olympus-europa.com</A>ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens GermanyFrankfurtWith an overall length of just 23.5mm and weighing in at a tiny 95g, the new ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens takes mobility to a higher level. Matched with the newly-announced E-420, it represents the most compact camera body.../corporate/images/EZ_25mm__Pancake_XL_rdax_129x93.jpg/corporate/1696_1884.htmPRESS INFORMATION Ultra-light, ultra-bright Hamburg, 5 March 2008 – With an overall length of just 23.5mm and weighing in at a tiny 95g, the new ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens takes mobility to a higher level. Matched with the newly-announced E-420, it represents the most compact camera body and lens combination available – with a collective length of just 76.5mm. The go-anywhere single-focus lens boasts premium optics matched with a bright 1:2.8 aperture and a small minimum focusing distance. Featuring a focal length equivalent to 50mm on a 35mm camera system, it provides an angle of view near to that of the human eye – and is therefore an ideal standard lens for daily use. Adhering to the Four Thirds Standard, this model is fully-compatible with the made-for-digital Olympus E-System. The ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens will be available from April 2008. At only 23.5mm long and weighing 95g, the remarkably thin and lightweight ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens from Olympus is ideal for the mobile D-SLR photographer. When mounted to the Olympus E-410 or newly-announced E-420, the total length of camera body and lens is a meagre 76.5mm – making it both exceptionally portable and easy to store. Double-sided aspherical lens elements provide optimal aberration correction and return images with exceptional edge-to-edge sharpness and clarity. Furthermore, to optimise shooting against light, this single-focus lens incorporates a specially-formulated coating that minimises ghosting and flaring. With its bright 1:2.8 circular diaphragm aperture, photographers can create striking soft-focus images and also take advantage of natural defocusing effects. Boasting a focal length equivalent to 50mm on a 35mm camera, this pancake-type lens provides a near natural visual field as it closely resembles the human eye's natural field of vision. And at just 20cm, the minimum focusing distance lets photographers get extremely close to their subjects, to further add to this astoundingly compact lens’ versatility. To set off its extremely sleek and streamlined appearance, ZUIKO DIGITAL 25mm 1:2.8 lens also features a screw-on aluminium lens cap. This ultra-thin and ultra-light model will become available in April 2008. ZUIKO DIGITAL 25mm 1:2.8 lens – main features: • Ultra-compact pancake-type lens • Fixed focal length of 25mm (equivalent to 50mm on a 35mm camera) • Bright 1:2.8 aperture • Merely 23.5mm thin and 95g light • Minimum focusing distance of only 20cm • Comes with screw-on aluminium lens cap For questions or additional information, please contact: Franziska Jorke Olympus Europa Holding GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>  Company profile: Olympus Europe Group GermanyFrankfurtOlympus is one of the world’s leading manufacturers of opto-digital products for business, leisure, medicine, science and industry. The company produces cameras, dictation devices and accessories, as well as endoscopic systems for medical and surgical.../corporate/images/W18_rdax_129x97.jpg/corporate/1696_1851.htm  PRESS INFORMATION Hamburg, February 2008 – Olympus is one of the world’s leading manufacturers of opto-digital products for business, leisure, medicine, science and industry. The company produces cameras, dictation devices and accessories, as well as endoscopic systems for medical and surgical endoscopy, microscope systems and imaging solutions as well as diagnostic analysis systems for laboratories. The company was founded in Japan in 1919 and employs over 33,000 employees around the globe. The Olympus Europe Group itself employs more than 4,800 employees. The group is comprised of around 50 sales, service and production companies throughout Europe, and is active in the areas of Life Science (including Microscopy and Diagnostics), Endoscopy and Imaging. The Hamburg-based group’s turnover for the 2006/2007 financial year was 1,707.2 million euros. Olympus Imaging Europa GmbH Smaller but more powerful lenses, perfect harmonisation of lens and camera technology, creative features and elegant design make Olympus cameras a particular hit with consumers. Olympus Imaging Europa GmbH offers a broad product range encompassing digital cameras (including the professional Olympus E-System digital SLRs), binoculars, audio recorders and professional audio processing systems. The product line additionally encompasses several accessories, including storage media such as xD-Picture Cards, flash units, underwater and outdoor cases plus software. With the introduction of the Olympus E-System in June 2003, the world’s first fully-digital SLR system, the company succeeded in re-entering the professional photography segment. Based on the Four Thirds Standard, the system encompasses cameras, lenses and further accessories. It was developed completely anew according to the requirements of digital image capture, satisfying the most sophisticated demands for optical quality. The flagship of the Olympus E-System, the E-3, sets a new benchmark for D-SLR photography. It boasts tremendous performance to provide professional photographers with a formidable combination of high speed and image quality matched with Live View capabilities, the world’s fastest autofocus among interchangeable lenses for D-SLR cameras, and top reliability. With around 35 million units sold, the µ[mju:] is one of the world’s best-selling camera series of all time. Its success can be attributed to its precision measurement systems, high-quality lenses, ease of use, and compact and timeless design. Building on these winning characteristics, Olympus recently created a new market category with the introduction of a tough line-up of µ[mju:] cameras. Featuring shock and waterproof protection, the µ tough cameras – including the TIPA award-winning µ 770 SW – are perfectly suited to active lifestyles and will ensure the µ[mju:] success story continues. The Olympus SP series of cameras is designed for ambitious, specialist and creative photographers looking for stylish and affordable imaging success. The SP-570 UZ, its latest addition, leads the ultra zoom camera category with a groundbreaking 20x wide optical zoom to facilitate everything from extreme close ups to stunning outdoor vistas. For consumers after extreme user-friendliness and great image results at a very attractive price, Olympus offers the FE series. Designed according to the principle of “one button, one function”, all models in this colourful line-up are fun and easy to use, as well as boasting extreme value-for-money. Olympus also offers a large selection of high-quality binoculars for both indoor and outdoor activities. Among them are models with zoom and wide-angle functionality: Some enable excellent enlargement in low light, while others are especially small and/or weatherproof. The comprehensive line-up of audio recorders and systems completes the product range in the Imaging business area: Whether for professional audio processing or MP3 recording, Olympus audio recorders are useful all-rounders with many attractive extras. In the 2006/2007 financial year, total turnover in this business area was 820.6 million euros. Olympus Medical Systems Europa GmbH Providing products and system solutions, Olympus Medical Systems Europa is a strong partner in the field of medicine. Olympus’ flexible and rigid endoscopic equipment plays a major role in cancer screening and minimally invasive therapies. The company provides endoscopic and system solutions for a wide range of surgical and internal medicinal applications including NOTES (Natural Orifice Transluminal Endoscopic Surgery). It also supplies reprocessing systems and a vast selection of EndoTherapy accessories. The EVIS EXERA product family is currently considered to be the international “gold standard” in video endoscopy. With the introduction of EVIS EXERA II, Olympus again made history in medical technology by being the first to deliver HDTV and Narrow Band Imaging in video endoscopy. The series enables a wide range of diagnostic and therapeutic applications in gastroenterology, bronchoscopy, and numerous surgical endoscopy disciplines. The recently introduced EnteroPro endoscope provides new options for the diagnosis and treatment of diseases of the small intestine. Thanks to the use of a single balloon, inspections can now be performed in a shorter period of time. The EnteroPro system extends Olympus’ range of small intestine and capsule endoscopes as well as EndoTherapy products. This improves the reliability and effectiveness of the diagnosis and treatment of diseases of the small intestine. Olympus’ developments in surgical endoscopy have also been extremely successful worldwide. Thanks to the new HF technology SurgMaster, for example, market share in the area of Urology was able to be considerably increased. This is all the more significant as the prostate resection market is one which generally records only modest growth. With the EndoALPHA endoscopic control system, Olympus supplies a solution that meets the demand for total OR (Operating Room) integration by facilitating the optimal planning of procedures in the operating theatre. Operation and monitoring of all appliances connected to the EndoALPHA system is managed via a central control unit. Profitable growth in the Endoscopy division was sustained over the 2006/2007 financial year, with turnover up 12% to 572.5 million euros. Olympus Life Science Europa GmbH Merging the fields of microscopy and diagnostics, this company covers a wide scope of needs ranging from microscope systems for life and materials science, to high-performance analytical systems and reagents for clinical laboratories. Life Science – Microscopy The Olympus microscopy product line-up satisfies all aspects of the market: from high-end research systems for science to equipment for routine material inspections. In addition, the company produces tailored, innovative and comprehensive solutions in which the microscope is integrated as one component of a whole system. Processes in living cells can only be accurately visualised and analysed when a research microscope is integrated with a number of different peripheral devices to produce a complete software-controlled imaging solution. To this end, the Olympus Competency Centres in Munich and Munster (Germany) develop custom software and hardware solutions for microscopic imaging, ensuring optimal interaction between all of the components required in such a complex system. In addition, Olympus offers comprehensive service and support to users and researchers at all times. Despite a challenging competitive environment, the microscopy business area performed well in the 2006/2007 financial year, with turnover up 13% to 121.8 million euros in comparison to the previous year. Life Science – Diagnostics For over 30 years, Olympus has served as an innovative partner for routine and emergency labs, major private labs and blood donation services with its cost-effective analytical systems for clinical laboratories. Today, the company is one of the leading system providers, with a broad range of analysis solutions and a steadily rising market share. This success is mainly due to the flexible, expandable and, above all, standardised platform concept for clinical chemistry. It combines high result-validity with an optimum workflow and a growing range of selectable parameters. In view of the growing pressure on costs in the healthcare system, only scaleable solutions, as supplied by the AU and OLA2500 product families, are able to completely meet these demands. Added to this is the all-round service, from advance planning support to on-the-spot technical help designed to increase efficiency. Olympus’ overall strategy is to become a provider of comprehensive medical laboratory solutions. For this reason, Olympus entered the immunoassay market in the summer of 2006 with a new system comprising the AU3000i analyser and heterogeneous assays. In a market characterised by marginal growth and a continuing wave of consolidation, the Olympus Diagnostics Division succeeded in sustaining positive performance in the 2006/2007 financial year, with sales rising 4% to 179.2 million euros. Olympus Life Science Research GmbH The new global Olympus Life Science competence centre in Munich combines research, development and production in the areas of In-Vitro Diagnostics, Laboratory Automation and Molecular Biology with elements of Digital Image Processing and Microscopy. These divisions now exist together under one integrated and state-of-the-art creative and scientific facility. The close collaboration of highly-skilled employees from various specialist divisions creates an interdisciplinary work atmosphere and deep knowledge pool that will benefit all product lines. The project represents an investment of around 15 million euros for Olympus’ European headquarters. The number of employees at the centre is expected to rise from an initial 350, to 450 in 2009. The Olympus Lab Automation Group develops and manufactures the OLA2500 – the most successful front-end laboratory automation system currently on the market. This system adapts to changes in global requirements by providing appropriate solutions through the use of different expansion modules. The broad spectrum of applications for Olympus’ innovative technologies and systems in the field of Molecular Biology has the potential to create new business and generate further growth through the development of new products. All Olympus In-Vitro Diagnostics reagents for global demand in the area of clinical chemistry and immunochemistry are developed and produced in Olympus Life Science Research GmbH’s laboratories in Ireland. Olympus Europa Holding GmbH Olympus Europa Holding GmbH is the parent company of Olympus’ European subsidiaries and also provides these with services in the areas of Finance, Human Resources/General Affairs, IT, Logistics and Corporate Communications. It also serves as the umbrella organisation, ensuring Olympus management is both uniform and integrated across all its companies. The management of Olympus Europa Holding GmbH comprises the chairman, the CEOs of the independent companies described above, and Tsuyoshi Kikukawa, the president of Olympus Corporation. If you have any questions or would like additional information, please contact: Christina Blake Olympus Europa GmbH Corporate Communications Tel.: +49-40-237 73-191 Email: <A href="mailto:christina.blake@olympus-europa.com">christina.blake@olympus-europa.com</A>  Olympus adds Advanced Optigrid M Illumination System to Life Science Microscopy Range GermanyFrankfurtOlympus has announced the addition of the new Optigrid M structured illumination system to its life science microscopy range. Optigrid M yields ultra-rich, multi-channel fluorescence and 3D/4D imaging./corporate/1696_1766.htmPRESS INFORMATION Highly precise structured illumination system provides outstanding fluorescence images with confocal quality. Hamburg, 18.02.2008 – Olympus has announced the addition of the new Optigrid M structured illumination system to its life science microscopy range. Optigrid M yields ultra-rich, multi-channel fluorescence and 3D/4D imaging, whilst still using standard illumination. Compatible with Olympus BX2 and IX2 microscopes, Optigrid M controls are fully integrated into Olympus cell* imaging software to provide all users with excellent confocal-like images. Utilising the light emitted from an existing stabilised illumination source, the Optigrid M uses a one-dimensional optical grid mounted on a piezo-electronically driven actuator to project a line pattern onto the specimen. The grid is then moved perpendicularly to the grid lines, in 1/3 steps of its period length so that three grid movements result in one optical section. The structured illumination process returns a strong signal wherever focus is sharp and a weak signal where focus is soft. Furthermore, a patented algorithm is used to combine these strong signals from the grid images so that each optical section contains data that is exactly within the focal plane. A series of optical sections taken through a sample (z-stack) can then be combined to create a haze-free ultra-sharp composite image. Image stacks can also be used to produce 3D reconstructions using post processing software. The Optigrid M slider is inserted into the field diaphragm slot of a standard illuminator on both upright (BX2) and inverted (IX2) Olympus microscopes. This enables it to be used with any of the wavelengths available from the illumination system from UV to IR and also to be easily removed for standard microscope functions. The Optigrid M is fully controlled using Olympus cell* software via a USB connection, which also ensures simple system integration. Furthermore, it provides users with excellent imaging throughput and programmable experiment repeatability for parallel multiple-specimen imaging. The Optigrid M is an excellent and cost efficient system for expanding the imaging capabilities of new or existing microscopes without taking up valuable laboratory space. Offering confocal-like image quality, the Optigrid M integrates quickly and easily with Olympus IX and BX microscopes. Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Microscopy Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:microscopy@olympus-europa.com">microscopy@olympus-europa.com</A> <A href="http://www.microscopy.olympus.eu">www.microscopy.olympus.eu</A>Olympus DS-5000 and AS-5000 spearhead the Pro Line professional digital dictation system GermanyFrankfurtHamburg, 11 February 2008 – With the DS-5000 Voice Recorder and AS-5000 Transcription Kit, Olympus introduces two new products for across-the-board professional dictation requirements. /corporate/images/DS-5000iD_teasser_rdax_70x97.jpg/corporate/1696_1754.htm PRESS INFORMATION Professional solution to enhance office workflow Hamburg, 11 February 2008 – With the DS-5000 Voice Recorder and AS-5000 Transcription Kit, Olympus introduces two new products for across-the-board professional dictation requirements. These top-of-the-range devices are complemented by the all-new DSS Player Pro software which provides added power and versatility to streamline workflow for more efficiency. With a focus on flexibility, security, simplicity and reliability, the DS-5000 incorporates numerous state-of-the-art features to boost the productivity of dictation-users in all types of small, medium and even large businesses. This is further enhanced when used in conjunction with the AS-5000 Transcription Kit. Dictation and transcription requirements are therefore seamlessly integrated into the daily office workflow. Bundled with the latest incarnation of DSS Player Pro software, both the DS-5000 and AS-5000 will be available from March 2008. As flexible as you are The DS-5000 is tailored to meet all professional dictation requirements and is part of the complete Olympus dictation solution comprising voice recorder, transcription kit and dictation management software. Regardless of the dictation situation, this first-class voice recorder has all bases covered in the entire process. Housed in a luxurious matt-black metal body that exudes elegance, it not only plays the part – it also looks the part. No matter how diverse the jobs you have, the DS-5000 can handle it. Up to seven folders with up to 199 files each are available to organise recordings. So that important parts can be easily found later on, users can set up to 32 index marks per file during recording. Furthermore, the same number of verbal annotations can be appended to each file – giving users the chance to add special notes or ideas to specific sections of previously captured recording. A handy verbal comment function additionally allows an overall remark to be attached to a file, which can be used to give the transcriptionist general instructions, for example. Voice files can be recorded in two different recording qualities, including the new extremely high quality QP mode, enabling the perfect balance of quality and quantity to be selected personally. For easy access to the most commonly used functions, three programmable smart buttons are available. Support of both SD and microSD memory cards means storage capacity is flexibly managed and can be extended at any time. The Hi-Speed USB interface is compatible with USB Storage, Audio and HID classes to extend user options. Moreover, the DS-5000 also features a full duplex microphone and speaker. Centralised firmware updates are also possible with this model. Ensuring the DS-5000 remains up-to-date even in years to come, a special I/O interface has been integrated, allowing plug-in modules of the future to be supported*. Furthermore, the included DSS Player Pro Dictation Software Module represents a powerful new dictation management tool. This will enable users to flexibly enhance their dictation workflow in a variety of IT environments – no matter how small or large. The software supports multiple file formats including DSS Pro, DSS, WMA and WAV. Moreover, MP3 decoder support is also provided. DSS Player Pro will even automatically update itself – ensuring users always have the most up-to-date solution available to optimise office efficiency. High security for peace of mind Business users often discuss matters that are highly confidential – or at least not intended for everyone’s ears. That’s why the DS-5000 incorporates numerous security features to ensure files are protected from unauthorised playback or duplication. For starters, this model allows voice files to be encrypted and decrypted. Furthermore, users can set up password protection on their device. The special DS-5000iD model even enables protection using biometric information. In this way maximum security is assured. Simplicity in action While the DS-5000 is a veritable powerhouse, operation remains simple. Menu choices are intuitive to let the user focus on the business at hand. A single slide switch allows the most common functions to be accessed in just a fraction of a second. Further navigation buttons are located ergonomically in the centre of the device to ensure easy data input and access to settings. Allowing all information to be seen at a glance in a choice of six languages, this model also features a large, back-lit LCD, which is protected against scratches thanks to a high-grade, coated screen. A reliable companion at all times A business tool is nothing if it is not dependable. That’s why Olympus has gone to great lengths to ensure the DS-5000 performs exceptionally in this regard. Its metal body protects it against the knocks and bumps of daily use. The slide switch mechanism, which runs on rubber rollers for virtually noise-free operation, has been thoroughly tested for extended use. The USB connector and battery door have been specifically designed for heavy-duty treatment. And when it’s time to take the recorder from the desktop cradle to the hand, users will enjoy the convenience of one-hand dock and undock functionality. Furthermore, due to extra-low battery consumption, the DS-5000 continues recording after others have long given up the ghost. Streamline office workflow further with the AS-5000 Transcription Kit By coupling the DS-5000 with the AS-5000 Transcription Kit, efficiency can be taken up several notches in businesses of all sizes. Dictation thereby becomes a fully integrated part of the office workflow and the conversion from voice to text is made significantly easier. The AS-5000 Transcription Kit includes a footswitch and headset to ensure ergonomic working by the transcriptionist. In addition, process efficiency is optimised thanks to the new DSS Player Pro Transcription Software Module bundled with the AS-5000 Transcription Kit. Besides making secure file management easier than ever before, it offers multiple file transfer options to suit individual requirements. Full Citrix and Terminal Service support is provided and it is compatible with POP3, SMTP, IMAP Microsoft Outlook, Novell GroupWise, Lotus Notes and Extended MAPI email environments. Moreover, SSL support for email/ftp is also included. The DS-5000 Voice Recorder and AS-5000 Transcription Kit – along with the corresponding DSS Player Pro software – represent a complete digital dictation and transcription system for businesses of all types and sizes. They will be available from March 2008 – exclusively at authorised Olympus Pro Line dealers. The Olympus DS-5000 – main features: • Easy operation with reliable large slide switch which runs on rubber rollers • Switchable slide switch guide • 3 programmable smart buttons • Robust NEW button • File encryption and decryption • Device lock function by password or with biometric information (on DS-5000iD only) • Centralised navigation buttons for easy data input and settings • Large back-lit LCD, protected with a high-grade, coated screen • Long battery life (up to 28 hours in SP mode with Olympus rechargeable battery pack) • Draft dictation function • Verbal comment function (1 per file) • Verbal annotations (up to 32 per file) • Up to 32 index marks per file • Smooth Cue/Review • SD and microSD, dual memory cards are supported • Durable USB connector for one-hand dock and undock at cradle • Menu navigation with multiple language support (6 languages) • Hands free dictation function (with optional footswitch) • Automatic software & firmware updates • USB 2.0 Hi-Speed, USB composite device (Storage/Audio/HID class) • USB microphone/speaker full duplex * Olympus will be introducing a barcode scanner module for the  DS-5000/DS-5000iD in summer 2008 which will dock into the SD card slot Delivery content of DS-5000 / DS-5000iD: • DS-5000 / DS-5000iD • Docking station • Dictation Management Software DSS Player Pro R5 Dictation Module (Single User Licence) • USB cable • Rechargeable battery pack • AC adapter • Leather case Delivery content AS-5000: • E-62 stereo headset • RS-28 PC footswitch with serial and USB adapter • Dictation Management Software DSS Player Pro R5 Transcription Module (Single User Licence) The Olympus DSS Player Pro software – main features: • Security by DSS Pro support and encryption / decryption • GUI and UI: o Full design change o Properties View (Dictation Properties/History) o Preview Window (Document and email message) o Top viewing for high priority dictation o Filter function • Comfortable individual device & system configuration (Folder structure, Workflow) • Citrix and Terminal Service full support • Email support for POP3, SMTP, IMAP, Microsoft Outlook, Novell GroupWise, Lotus Notes and Extended MAPI • SSL support for email / FTP • Automatic email / FTP profile switching between local mode and network mode • Verbal comment and instruction comment support • More flexible in cooperation with DR-2000 and DR-1000: new programming options • MAC version (with reduced functions) also part of delivery content For questions or additional information, please contact: Myriam Held Olympus Europa GmbH Tel.: +49-40-237 73-5867 Email: <A href="mailto:Myriam.Held@olympus-europa.com">Myriam.Held@olympus-europa.com</A>  Firmware upgrade to Olympus E-3 expands capabilities in more ways than one GermanyFrankfurtHamburg, 29 January 2008 – The latest firmware upgrade for Olympus’ flagship D-SLR, the E-3, is adding even more power and reliability to an already-impressive package. The upgrade is available for immediate download at no charge./corporate/1696_1749.htm<DIV class=OE_Absender>PRESS INFORMATION</DIV> <DIV class=OE_Absender> </DIV> <DIV class=OE_Absender>Making a great D-SLR even greater</DIV> <DIV class=OE_Absender> </DIV> Hamburg, 29 January 2008 – The latest firmware upgrade for Olympus’ flagship D-SLR, the E-3, is adding even more power and reliability to an already-impressive package. The upgrade is available for immediate download at no charge. <DIV class=OE_Absender> </DIV> <DIV class=OE_Absender>Improvements featured in the firmware upgrade include the following:   • Dial operation on the power grip HLD-4 has been improved. The relationship between the rotation of the dial and the movement direction of the AF target has also been optimised. • Battery check function has been improved to extend shooting time before the need to recharge when the power grip HLD-4 is attached. • Focusing now stops immediately when the AF start button (AEL/AFL or Fn button) is released. • Improved performance with the FL-50R or FL-36R flash units when undertaking bounce flashes at short distances. • The selection and prioritisation of the central five ranging points when shooting in C-AF mode and dynamic-single target mode has been improved. • The image stabilisation function is now also available with non-Four Thirds System interchangeable lenses by inputting a specific focal length.</DIV> <DIV class=OE_Absender>To download and install this firmware update, simply open the Olympus Master software, connect the camera via USB to the computer and log onto the internet. Choose the Update Camera function from the Online Service menu in the Olympus Master software and the update will commence immediately.</DIV> <DIV class=OE_Absender> For questions or additional information, please contact:</DIV> <DIV class=OE_Absender> </DIV> <DIV class=OE_Absender>Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A> </DIV>Europe’s most modern high-tech operating room officially opened: Sophisticated technology meets striking design GermanyFrankfurtThe Hamburg-based hospital Ev. Amalie Sieveking-Krankenhaus is now home to Europe’s most modern high-tech operating room. Today, on 24 January 2008, this exceptional new facility was opened by Hamburg’s second mayor and senator for health./corporate/images/EndoALPHA-22_thumb.jpg/corporate/1696_1752.htmPRESS INFORMATION Ev. Amalie Sieveking-Krankenhaus (Hamburg, 24 January 2008) The Hamburg-based hospital Ev. Amalie Sieveking-Krankenhaus is now home to Europe’s most modern high-tech operating room. Today, on 24 January 2008, this exceptional new facility was opened by Hamburg’s second mayor and senator for health, Birgit Schnieber-Jastram: “The Ev. Amalie Sieveking-Krankenhaus has taken a further step to build on its expertise as a centre for health for the north-east of Hamburg”. According to Ms Schnieber-Jastram, “The new operating room also represents an important investment for the hospital market of our metropolitan region, as well as improving the treatment options available to patients.”   The project was realised as part of the necessary measures to restore and expand the central operating room funded by the Free and Hanseatic City of Hamburg. The Albertinen Group provided additional funding for the groundbreaking instruments, networks and camera systems. Olympus was responsible for equipping the operating rooms – and thus, helped to further underpin the Albertinen Group as one of the leading suppliers in the field of minimally invasive surgery in Hamburg. One of the first people to congratulate the hospital was the surgical expert Professor Antonio Lacy from Barcelona – who was connected live to the opening ceremony in the Ev. Amalie Sieveking-Krankenhaus. The stunning design is the first thing to strike you: blue glazed walls frame the state-of-the-art operating room, with two large windows providing additional daylight. At a second glance, it is the sophisticated technology that makes you stop and stare! For example, digitalised X-ray images and endoscopy findings can be directly transmitted to the surgeons' screens. Live links to other hospitals, practices or to national and international congresses can also be set up at any time. “The new operating room represents a major technological leap for the Albertinen Group”, explained Prof. Dr. Fokko ter Haseborg, Chairman of the Board of the ‘Albertinen-Diakoniewerk’. “I am extremely pleased to have found such a strong and innovative partner in Olympus for the realisation of our plans.” Prof. ter Haseborg also expressed his gratitude to the Free and Hanseatic City of Hamburg for granting funding for the extension of the central operating room without which it would not have been possible to establish this new technology in the first place.  The new high-tech operating room is a European reference centre for minimally invasive surgery techniques. It acts as an exemplary operating room in which visitors are given a direct insight into the functions and medical technology advantages. Ralf Pinnau, Managing Director of the Ev. Amalie Sieveking-Krankenhaus commented, “With this project, we are continuing our strategy of becoming a technological leader despite being a small hospital. Following the successful implementation of cardiac infarction care with one of North Germany's most modern catheter laboratories, together with Olympus we are now committed to further developing a centre for minimally invasive surgery and minimally invasive surgical gynaecology. Without a doubt, the hospital has become one of the most interesting places to work in the field of minimally invasive surgery which, in the long term, makes us even more attractive to potential employees and consultants.” Technology: Advanced EndoALPHA The new operating room features the advanced EndoALPHA system: this pioneering technology allows operating procedures in the Ev. Amalie Sieveking-Krankenhaus to be optimally planned. “With the optimisation of the operating room, we have contributed to the further development of system integration and surgery itself. Ergonomics, efficiency and the flow of information will all be improved”, according to Heinz Jacqui, Managing Director of Olympus Winter & Ibe GmbH. In the future, video and audio links to other departments in the Ev. Amalie Sieveking-Krankenhaus can be created – e.g. to the gastroenterology and radiology departments. The high-tech facility also includes the HDTV 1080 standard. As Dr. Thomas E. Langwieler, head of surgery at the Ev. Amalie Sieveking-Krankenhaus, explained, “The use of high-resolution HDTV camera systems together with NBI (Narrow Band Imaging) allows even the smallest of changes in the stomach or breast to be detected when performing tumour operations.” The risk of tripping on cables lying on the floor is also a thing of the past in the new high-tech operating room – the devices can be easily and quickly put into the optimal position for each operation, thus providing maximum freedom of movement. The glazed walls are not only a visual highlight; they also mean that the room can be cleaned more quickly and effectively. For questions or additional information, please contact:: Dr. Fabian Peterson Leiter PR/Unternehmenskommunikation Albertinen-Gruppe Büro: Albertinen-Krankenhaus Süntelstr.11a, 22457 Hamburg Tel: +49 40 5588 2408 E-Mail: <A href="mailto:Fabian.Peterson@albertinen.de">Fabian.Peterson@albertinen.de</A> Julia Rasche John Warning Corporate Communications GmbH Gurlittstr. 24, 20099 Hamburg Tel: +49 40 533088-83 E-Mail: <A href="mailto:j.rasche@johnwarning.de">j.rasche@johnwarning.de</A>  The Olympus LS-10: Taking audio to the next level GermanyFrankfurtSeize the moment in sound with the empowering ability to record high-end audio anywhere at anytime. The Olympus LS-10 Linear PCM Recorder captures superior audio at the touch of a button – with an exceptional design that fits comfortably in the palm of ../corporate/1696_1798.htmPRESS INFORMATION High-end sound recording on demand Hamburg, 22 January 2008 – Seize the moment in sound with the empowering ability to record high-end audio anywhere at anytime. The Olympus LS-10 Linear PCM Recorder captures superior audio at the touch of a button – with an exceptional design that fits comfortably in the palm of your hand. Ideal for musicians, journalists and podcasters, this pocket-sized studio enables the spontaneous capture of anything from an impromptu jam session to an unexpected encounter with a politician, or even a nature soundscape – all in superb 24bit/96kHz quality. In addition to extra long battery life, there’s also a generous 2GB of internal memory plus an SD card slot for ample storage with the potential to expand at any time. And with the inclusion of Cubase 4 LE, the advanced music production software from Steinberg, the LS-10 comes equipped with everything you need to create high-quality sound projects. The powerful and compact LS-10 will be available from the end of January 2008. High-quality audio in compact form Record band rehearsals in studio quality, sample natural sound straight off the street, or capture your friends’ improvised outburst of their favourite song. Whether you’re a musician hit by a sudden wave of inspiration, or a reporter caught in the midst of a breaking story – the LS-10 Linear PCM Recorder is the ideal tool for high-quality audio capture on the go. Boasting a high-sensitivity, noise reduction stereo microphone, sampling rates of up to 24bit/96kHz and PCM recording, this portable device delivers astounding sound quality. Users are given additional flexibility thanks to three different file formats: in addition to WMA and MP3, the WAV format is also on hand to satisfy the demands of even the most discerning audiophiles. The LS-10 features a luxurious yet durable body. Aside from high-quality metal dials for the setting of volume and recording levels, its microphone casings are crafted from a solid aluminium block. An ergonomic form makes it a pleasure to hold, while a uniquely compact design lets it slip easily into any pocket, bag or backpack – and back out again when inspiration strikes. More storage, more longevity Higher quality recordings call for larger, more versatile storage options, which is why the LS-10 includes 2GB of internal memory as well as an SD card slot. For significant increases in storage capacity, this model is even compatible with the SDHC format which can supply up to 32GB of additional storage space. Moreover, the LS-10 boasts impressive battery life for longer recording and playback. Intuitive operation and beyond In addition to superior audio quality and extended performance, this linear PCM recorder also incorporates a built-in stereo speaker for immediate playback, as well as a tripod socket for quick and easy mounting. Compatible with both Windows and Macintosh operating systems, the LS-10 comes with the renowned Cubase 4 LE music production software from Steinberg, which enables playback of 24bit/96kHz sampled PCM recordings – more than that of a media player. Additional tools and features bundled with Cubase include multitrack recording, MIDI support, digital mixer as well as a video tutorial especially produced by Olympus. The LS-10 is also accompanied by a carrying case, USB cable, audio cable and two microphone windshields. Additional optional accessories include an infrared remote control, AC adaptor, ME30W conference microphone, carrying case, tripod and rechargeable Ni-MH battery. The LS-10 Linear PCM Recorder will be available from the end of January 2008. LS-10 Linear PCM Recorder – main features: • Up to 24bit/96kHz sampling rate & PCM recording • High quality microphone • WAV/WMA/MP3 recording formats • 3 modes: Normal, Wide, Zoom • 2 AA batteries for long-life recording and playback • Elegant, compact metal design • 2GB internal memory • SD card slot • Built-in stereo speaker • Optional infrared remote control • Comes with Steinberg Cubase 4 LE advanced music production software including special Olympus-produced video tutorial For questions or additional information, please contact: Myriam Held Olympus Europa GmbH Tel.: +49-40-237 73-5867 Email: <A href="mailto:myriam.held@olympus-europa.com">myriam.held@olympus-europa.com</A> <A href="mailto:myriam.held@olympus-europa.com"></A>New lens elements from Olympus to improve image quality, zoom power and compact designs GermanyFrankfurtBuilding on its formidable know-how as a leading opto-digital manufacturer, Olympus continues to raise the bar in optical quality with the release of three new types of lens elements./corporate/1696_1776.htmPRESS INFORMATION Innovative solutions to traditional technological challenges Hamburg, 22 January 2008 – Building on its formidable know-how as a leading opto-digital manufacturer, Olympus continues to raise the bar in optical quality with the release of three new types of lens elements: the DSA (Dual Super Aspherical lens), EDA (Extra-low Dispersion Aspherical lens) and SHR (Super High Refractive index lens). Each represents a breakthrough to ensure picture-perfect results and imaging flexibility. The new lens element types are a success story built on persistence, innovative thinking and high-tech precision. Each will have a significant impact on present and future construction of optical elements while at the same time leading to new advances in camera design. Olympus has among the world’s most advanced manufacturing facilities, producing lenses for cameras as well as medical equipment, endoscopes and microscopes. Advanced research and development at these plants enables Olympus to solve technical challenges in order to create lenses that others thought were impossible. DSA (Dual Super Aspherical lens) The new DSA (Dual Super Aspherical) lens element lets Olympus achieve the seemingly impossible – a curved lens element which is thinner at the centre than it is at the edge. It unites extremely high refraction ratios with the ability to compensate for aberrations. Previously, several conventional lens elements needed to be combined to obtain the same high definition performance that can now be obtained from a single DSA lens element. EDA (Extra-low Dispersion Aspherical lens) When light is refracted through a lens, it is dispersed into the colours of the rainbow. But because the colours do not have the same wavelength, they are not all able to be in focus on the same plane at the same time. This has a negative impact on the sharpness and colours of an image. With the EDA (Extra-low Dispersion Aspherical) lens, Olympus uses ED glass to resolve this traditional problem and minimise chromatic aberration for superb photographic performance. In the past the production of aspherical surfaces on ED lenses by means of moulding processes was seen as impossible because the surface is extremely fragile and fractures easily during the process. To solve this, Olympus developed an ultra-precise cooling method which protects the lens from breaks caused by thermal shock during the gradual cooling process after manufacture. The new technology requires three times more cooling accuracy than previous methods. Conventional ultrasonic washing also tended to damage ED lens surfaces, so Olympus developed its own special washing system. This ensures a more precise surface while guaranteeing the lens element is not damaged. These new technologies work in concert to enable EDA lenses to be successfully produced via a moulding process. SHR (Super High Refractive index lens) This is an extremely thin and highly refractive element that ensures the same level of refraction across the entire surface. In spite of its curvature, it provides edge-to-edge sharpness by delivering a uniform transmission of light and uniform picture surface. These new types of lens elements are incorporated in the latest Olympus compact cameras. Innovations including the phenomenal 20x wide zoom of the SP-570 UZ or the 7x zoom within the ultra-slim dimensions of both the µ 1010, µ 1020, or the 3.6x wide zoom of the µ 1030 SW are just a small sample of where this cutting-edge optical technology has found its way to the market. For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>  Olympus releases new generation of ultra-fast Type M+ xD-Picture Cards GermanyFrankfurtThe Olympus Type M+ xD-Picture Card is the ultimate removable storage media for digital photos. Besides offering compatibility with virtually all digital cameras with xD-Picture Card slots and almost all other xD-compatible devices.../corporate/1696_1782.htmPRESS INFORMATION High speed, high capacityHamburg, 22 January 2008 – Compact and durable, the Olympus Type M+ xD-Picture Card is the ultimate removable storage media for digital photos. Besides offering compatibility with virtually all digital cameras with xD-Picture Card slots and almost all other xD-compatible devices, it is the only xD-Picture Card that supports the exclusive Olympus Panorama, 3D and Art modes. To meet the demand for faster data transfer rates, Olympus has developed the new Type M+ series. Featuring the M-XD1GMP (1GB) and M-XD2GMP (2GB), this new generation of xD-Picture Cards boasts state-of-the-art technology capable of attaining data-transfer speeds up to 1.5 times faster than Type M xD-Picture Cards when used with Olympus digital cameras. In addition to lightning-fast transfers and impressive storage capacity, Type M+ xD-Picture Cards also enable longer movie recording times in 640X480/SHQ (30fps) mode up to card capacity*. In combination with Olympus Master software, the new generation high-speed cards also support the exclusive in-built Panorama mode found on most Olympus digital cameras. In addition, an enclosed serial number allows the Art and 3D modes in Olympus Master software to be activated**. Main Features of Type M+ Series xD-Picture Cards: ●  Data-transfer speeds up to 1.5 times faster than Type M xD-Picture Cards ●  State-of-the-art MLC (Multi-Level Cell) technology for high capacity memory ●  Ultra-compact size ●  Memory capacity up to 2GB ●  Compatible with Panorama, 3D and art modes** * In selected Olympus models ** Applicable to the product which package states support of the ART and 3D functions. For questions or additional information, please contact: Sören Werner Olympus Imaging Europa GmbH Tel.: +49-40-237 73-3010 Email: <A href="mailto:soeren.werner@olympus-europa.com">soeren.werner@olympus-europa.com</A>        Up to 5x zoom with latest Olympus FE series models GermanyFrankfurtCameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest collection continues this tradition and adds new highlights. From the freedom to choose and enjoy models with .../corporate/images/FE-340_pink__side_S_rdax_129x89.jpg/corporate/1696_1799.htmPRESS INFORMATION Take it easy Hamburg, 22 January 2008 – Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest collection continues this tradition and adds new highlights. From the freedom to choose and enjoy models with wide-angle performance to the power of up to 5x zoom, the new FE cameras let you see and do more. In addition, 8.0 Megapixels ensure the impeccable capture of every last detail while still leaving room to crop. And thanks to their large LCDs, shots can be easily framed and captured at a moment’s whim. The new Olympus FE models arrive in stores in February. Hard to believe that this is the entry class Boasting remarkable power in a compact form, the Olympus FE-310, FE-340 and FE-350 put advanced features into the entry level segment. Built on the “one button, one function” design principle, all cameras in this colourful new line-up are fun and easy to use and allow intuition to be your guide. Menus are available in an incredible 38 languages, ensuring operation is a cinch no matter your native tongue. Precision Olympus optics with extra zooming power deliver superior image quality. Furthermore, additional integrated features such as Super Macro mode for ultra-detailed shots make this attractively-priced series a great choice for great photos every time. FE-350 Sporting a bright, 4x wide zoom (equivalent to 28-112mm on a 35mm camera), the FE-350 gets you closer to subjects, while retaining compact flexibility and Olympus lens quality. Thanks to an extra-large 7.6cm LCD, you get the best view possible while framing or reviewing shots. What’s more, an 8.0 Megapixel image sensor is packed into this model’s attractive casing – which is available in silver and black – to deliver brilliant, true-to-life images in dazzling quality. FE-340 Take things up a notch and get closer with the FE-340. It incorporates a 5x zoom (equiv. to 36-180mm) to get you right in where you want to be. Its ultra-slim metal body also comes in four expressive colours including silver, black, blue and pink making this attractive and compact camera a charming addition to any purse or pocket. In addition, integrated Face Detection Technology delivers beautifully exposed and focused subjects every time, while 8.0 Megapixels and a large 6.9cm LCD provide detailed views of shots. A choice of 18 scene modes ensure that there will be one to suit whatever photographic situation you come into contact with. FE-310 Get more for your money with the FE-310. This model features a powerful 5x zoom (equiv. to 37-185mm) that takes you straight to the heart of the action. A very ample 8.0 Megapixels for detailed shots is also on board along with the possibility to record movies with sound. And thanks to a 6.4cm LCD you’ll always have a convenient and reliable way to frame and view your shots no matter where you are. The newest additions to Olympus’ FE series, including the FE-310, FE-340 and FE-350, will hit the shelves in February. Main features: FE-310 • 5x optical zoom (37-185mm*) for exciting close-ups • See and share images on the 6.4cm/2.5" LCD • 16 scene modes for best results in different situations FE-340 • 5x optical zoom (36-180mm*) for exciting close ups • Super-slim all-metal body to always be at your side • See and share images on the 6.9cm/ 2.7" LCD • 18 scene modes for best results in different situations • Better low-light shooting thanks to BrightCapture Technology • TruePic III image processor for faster image handling and higher image quality • Choose your favourite from 4 colours: Silver, Black, Blue or Pink FE-350 • 4x wide optical zoom (28-112mm*) to capture stunning close-ups • 28mm* wide-angle lens for great scenic shots • See and share images on the extra-large 7.6cm/3.0" LCD • 16 scene modes for best results in different situations • Valuable metal body in silver or black Common features of the FE-310, FE-340 and FE-350 • 8.0 Megapixels for poster-size prints • Liven up your memories with movie recording with sound (FE-340 and FE-350 with VGA resolution at up to 30fps) • Face Detection for perfectly focused and exposed faces • Digital Image Stabilisation (FE-350 with ISO up to 800) for less blur • "One button, one function" design principle and guide function for easy operation • Great for shots of flowers and detail with Super Macro Mode • Video out to easily enjoy your images on a TV • Flexible shooting with internal memory or using xD-Picture Card * Equivalent to a 35mm camera For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>   Appendix BrightCapture Technology A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light. Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. “One button, one function” design principle Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button. Olympus now with 38 languages on board GermanyFrankfurtWhatever tongue you speak, there’s more than a good chance Olympus speaks it too! Now, every new Olympus compact camera, including the high-performance µ 1020, can be operated in a choice of 38 different languages./corporate/1696_1780.htmPRESS INFORMATION Showing a lot of understanding Hamburg, 22 January 2008 – Whatever tongue you speak, there’s more than a good chance Olympus speaks it too! Now, every new Olympus compact camera, including the high-performance µ 1020, can be operated in a choice of 38 different languages. This makes them virtual “natives” for almost everyone. The ease of use and many innovative functions provided by Olympus cameras are therefore at the fingertips of more users than ever before. The better command one has over a camera, the more in control the operator becomes. This allows for greater creative potential to help achieve exceptional photographic outcomes and a more rewarding photo experience. That is why Olympus goes to great lengths to ensure everyone has the chance to work with their camera in their native tongue. With 38 languages now on board the µ 1020 and all other new Olympus compact cameras, operating simplicity is assured. Available languages include: Arabic, Bulgarian, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish,  Swedish, Thai, Turkish, Ukrainian and Vietnamese. For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A> <A href="mailto:franziska.jorke@olympus-europa.com"></A> 20x zoom with the Olympus SP-570 UZ GermanyFrankfurtHamburg, 22 January 2008 – The ultra zoom camera category has a new world champion: the Olympus SP-570 UZ brings you closer to the action than ever before with an incredible 20x wide optical zoom. /corporate/images/SP-570UZ_side__thumb.jpg/corporate/1696_1746.htmPRESS INFORMATION World’s No.1 ultra zoom camera Hamburg, 22 January 2008 – The ultra zoom camera category has a new world champion: the Olympus SP-570 UZ brings you closer to the action than ever before with an incredible 20x wide optical zoom. Featuring built-in Dual Image Stabilisation, Olympus’ latest innovation for ambitious, specialist and creative photographers eliminates blur associated with camera shake to deliver razor sharp images, even at high levels of magnification. You can also breathe easy as you close in on the shot of a lifetime: sequential shooting at up to 13.5fps makes sure you won’t miss a thing. The SP-570 UZ will arrive in stores in March 2008. Cutting-edge ultra zoom technology Capture unique moments in the middle of a sports field or at the front of a college podium – even when you’re stuck on the sidelines or at the back of the theatre. Providing photographers with unprecedented telephoto power, the spectacular zoom capabilities of the SP-570 UZ bring your subject virtually close enough to touch. This 20x wide optical zoom model covers an equivalent focal range of 26-520mm, making it the world’s most powerful zoom camera in this segment*. Performance can be enhanced to an amazing 2600mm when combined with the 5.0x digital zoom. Even greater magnification up to a breathtaking maximum of 4420mm is possible when adding the optional TCON-17 Teleconverter and CLA-10 Adapter Ring. Because the risk of blurry images grows as the focal length increases, Olympus incorporates Dual Image Stabilisation in the SP-570 UZ. It guards against blur caused by camera shake and is the perfect insurance for sports photographers and in all other situations where there are no second chances to capture the magic of the moment. Furthermore, this model’s 13.5fps** burst rate means not even a split-second of action will be missed. Additional smart technology also helps to capture unexpected surprises – the pre-capture mode enables recording of five frames** before the shutter is even released. The big picture The 26mm wide-angle capabilities of the SP-570 UZ make it perfect for getting the full picture when it comes to indoor and architectural photography. Framing is easy too, with a large 6.9cm/2.7” HyperCrystal LCD and BrightCapture Technology faithfully depicting the composition. Close encounters Get up close and explore the enchanting miniature world around you. With a minimum shooting distance of merely 1cm, the Super Macro mode of the SP-570 UZ is perfect for unlocking nature’s secrets and photographing other captivating details and surface textures. A full technological arsenal The SP-570 UZ features a full suite of Olympus digital imaging innovations to ensure the capture of best possible images. This includes High ISO Settings, Face Detection Technology, Shadow Adjustment Technology, and TruePic III. Ease of use On top of automatic shooting and manual (P/A/S/M) control options, the SP-570 UZ also features a choice of 23 scene modes which are optimised for frequently encountered shooting situations. This ensures an ideal balance between point-and-shoot ease and creative freedom for ambitious photographers. Those seeking yet a further degree of control will appreciate the ability to manually adjust focus and zoom levels using the lens ring. In addition to a hotshoe, wireless flash control makes cable clutter a thing of the past: the SP-570 UZ boasts compatibility with the new Olympus FL-50R and FL-36R flash units which were initially introduced for use with the Olympus professional D-SLR model, the E-3. And dioptric correction enables those who wear glasses to use the viewfinder, while a menu in 38 languages ensures problem-free navigation for virtually everyone. The fully-featured SP-570 UZ gives users unprecedented zoom power and a fill of extras that add up to a rewarding all-round photo experience. The camera will become available from March. The Olympus SP-570 UZ – main features: • 20x optical zoom (equivalent to 26-520mm*) – from extreme close-ups to stunning scenes • Avoids blur thanks to Dual Image Stabilisation • Don't miss the moment with high-speed 13.5fps sequence shooting** • Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas • P/A/S/M exposure modes for creative freedom • 23 scene modes for the best results in different situations • 10 Megapixels to make poster-size prints • See and share images on the 6.9cm/2.7" LCD • Better low light shooting thanks to BrightCapture Technology • Great for shots of flowers and detail from as close as 1cm with Super Macro mode • Liven up your memories with movie recording with sound • TruePic III image processor for faster image handling and higher image quality • 38 languages on board • Dioptric correction • Flexible shooting with internal memory or using xD-Picture Card • Supplied with Olympus Master software 2.03 including Muvee Pack trial version plus four AA batteries • TCON-017 teleconversion lens and CLA-10 adapter ring optionally available for maximum of 884mm (or 4420mm when combined with digital zoom) *  Equivalent to a 35mm camera **  In 3.0 Megapixel mode For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>   Appendix BrightCapture Technology A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light. Dual Image Stabilisation Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly. Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. HyperCrystal A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once. Pre-capture mode This mode lets the camera record five frames occurring immediately before the shutter is released. It works by continuously storing the five frames in buffer memory (in 3MP resolution). In this way, that decisive split-second between when something occurs and when the shutter is actually triggered is overcome. Shadow Adjustment Technology A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture. TruePic III image processor Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds. Wireless Flash Control The user can control wireless flash units remotely – eliminating the need for extra cables – by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels. The Olympus µ 840, µ 1010 and µ 1020: Getting you closer GermanyFrankfurtThis season sees the arrival of three powerful yet elegant additions to the award-winning Olympus µ series. Perfectly suited to the needs of today’s sophisticated and fashion-conscious consumers, the µ 840, µ 1010 and µ 1020 offer users the choice of .../corporate/images/mju1020_black__side_S_rdax_129x83.jpg/corporate/1696_1789.htmPRESS INFORMATION A new generation of µ Hamburg, 22 January 2008 – This season sees the arrival of three powerful yet elegant additions to the award-winning Olympus µ series. Perfectly suited to the needs of today’s sophisticated and fashion-conscious consumers, the µ 840, µ 1010 and µ 1020 offer users the choice of optical zoom levels ranging from 5x to 7x in remarkably thin and elegant casings. Integrated Dual Image Stabilisation helps protect against blur caused by camera shake, while an extra large 2.7”/6.9cm HyperCrystal LCD affords a magnificent view for plenty of framing and reviewing ease. And with a suite of advanced imaging tools such as Face Detection Technology, these 8.0 and 10.1 Megapixel models represent a new generation for stylish compact photography. The Olympus µ 840, µ 1010 and µ 1020 will be available from February 2008. These charming new models marry first-rate design with innovative technological advances to form the ideal combination of performance and style. Their striking colours and slim metallic bodies are augmented by outstanding image quality and processing speed thanks to Olympus’ advanced TruePic III image processor. Meanwhile, Dual Image Stabilisation provides double-barrelled protection against blur caused by camera shake – which comes in especially handy at the high levels of magnification these cameras provide. In addition, intelligent solutions such as Face Detection Technology have been integrated to ensure the flawless depiction of human subjects by automatically determining optimal exposure and sharpness settings. For significantly enhanced results in low-light conditions, BrightCapture Technology has also been included. Moreover, an extra large 2.7”/6.9cm HyperCrystal LCD enables the easy preview and review of shots with all your friends – even in direct sunlight. µ 840 Packing a hearty 8.0 Megapixels, the µ 840 features a powerful 5x optical zoom (equiv. to 36-180mm) for getting in close to subjects without having to change positions. For extreme close-ups, a Super Macro function with a minimum shooting distance of 3cm delivers high-resolution images of fascinating textures and surfaces. When used in conjunction with an Olympus xD-Picture Card, this model also features a new Panorama mode to enable the preservation of scenic memories such as nature in its full splendour. What’s more, the smart metallic body of the versatile µ 840 comes in a range of four stylish colours: Starry Silver, Midnight Black, Ocean Blue and Candy Pink. µ 1010 The strapping µ 1010 boasts 10.1 Megapixels and a 7x optical zoom (equiv. to 37-260mm) for exciting close-ups in stunning detail: retain the ability to zoom and crop later on a computer, as there’s plenty of room to edit without quality loss. This model also comes with the extremely light and ultra-slim LI-50B rechargeable battery with an increased lifespan of 25% – so you can concentrate on getting great shots without having to stop and recharge. What’s more, expressing yourself is easy with the µ 1010 since its stylishly-slim metallic body is also available in a choice of three exciting colours: Starry Silver, Midnight Black and Royal Blue. µ 1020 Photographers looking for powerful zooming capabilities will be pleased with the phenomenal 7x optical zoom (equiv. to 37-260mm) of the µ 1020. Available in Starry Silver or Midnight Black, this slim-bodied model features a generous 10.1 Megapixels to ensure not a single precious detail goes missing. Furthermore, the µ 1020 features the light and compact LI-50B rechargeable battery with an increased lifespan – so shooting can now go on for up to 25% longer without a recharge! Ease of use The µ 840, µ 1010 and µ 1020 boast a number of common features which enhance their intuitive usability such as illuminated buttons to allow for improved navigation when shooting at night or in low-light conditions. Additionally, 38 languages on board guarantee that almost anyone in Europe can operate these cameras in their native tongue. Plus, the combination of internal memory and an xD-Picture Card slot means that there’s always room to expand storage space. Olympus Master software for extra ease in the editing and archiving of images is naturally also included. Main features: µ 840 • 5x optical zoom (to 36-180mm*) for exciting close-ups • 6.9cm/2.7" HyperCrystal LCD with extra bright display even in brilliant sunlight • 20 scene modes for the best results in different situations • 8.0 Megapixels to make poster-size prints • Attractive metal body in a choice of four colours: Starry Silver, Midnight Black, Ocean Blue and Candy Pink µ 1010 • 7x optical zoom (37-260mm*) for exciting close ups • 10.1 Megapixels to make poster-size prints • 6.9cm/2.7" HyperCrystal LCD with extra bright display even in brilliant sunlight • 23 scene modes for the best results in different situations • Sleek, metal body in a choice of three colours: Starry Silver, Midnight Black and Royal Blue • Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042 µ 1020 • 7x optical zoom (37-260mm*) for exciting close ups • 10.1 Megapixels to make poster-size prints • 6.9cm/2.7" HyperCrystal II LCD with extra bright display even in brilliant sunlight • 23 scene modes for the best results in different situations • Slim, metallic body in a choice of Starry Silver and Midnight Black • Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042 Common features of the µ 840, µ 1010 and µ 1020: • Avoids blur thanks to Dual Image Stabilisation • Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas • Better low light shooting thanks to BrightCapture Technology • New in-camera panorama function • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps) • TruePic III image processor for faster image handling and higher image quality * Equivalent to a 35mm camera For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>   Appendix BrightCapture Technology A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light. Dual Image Stabilisation Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly. Face Detection Technology A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. HyperCrystal A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once. TruePic III image processor Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds. Olympus SP-560 UZ now with wireless flash control GermanyFrankfurtWith the release of firmware version 3.1 for the Olympus SP-560 UZ, wireless flash control has been added to the capabilities of this high-performance 18x ultra-zoom camera. /corporate/1696_1820.htmPRESS INFORMATION Update to firmware version 3.1 Hamburg, December 2007 – With the release of firmware version 3.1 for the Olympus SP-560 UZ, wireless flash control has been added to the capabilities of this high-performance 18x ultra-zoom camera. Representing a considerable advance in illumination options, this update enables easy remote control over the optional Olympus FL-36R and FL-50R flash units. It is now available for immediate download at no charge. The version 3.1 firmware update enables the SP-560 UZ to control the new FL-36R and FL-50R flash units – which were especially conceived for release with the Olympus E-3 D-SLR flagship – remotely. Four channels are available for wireless control over the external units to ensure dedicated flash management in all situations. During operation, the SP-560 UZ’s internal flash operates as the controller only and has no influence over exposure. To download and install this firmware update, simply open the Olympus Master software, connect the camera via USB to the computer and log onto the internet. Choose the Update Camera function from the Online Service menu in the Olympus Master software and the update will commence immediately. For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A> Four new models from the Olympus µ series ensure extra cheer this festive season GermanyFrankfurtRight in time to capture all the mood and joy of this year’s festive season and beyond, four new models from the hugely successful µ range have been added to the Olympus line-up of compact digital cameras./corporate/images/mju-790-SW_Still_X-mas_S_rdax_108x97.jpg/corporate/1696_1701.htmHamburg, September 2007 – Right in time to capture all the mood and joy of this year’s festive season and beyond, four new models from the hugely successful µ range have been added to the Olympus line-up of compact digital cameras. Living up to the µ series’ enviable reputation for combining trend-setting design and high performance, the µ 1200, µ 830, µ 820 and µ 790 SW each incorporate features that will ensure those precious end-of-year holiday moments with friends and family are perfectly recorded. As the days grow shorter and the lighting gets more atmospheric, these µ cameras will capture the distinctive ambience faithfully thanks to BrightCapture Technology. Among the new highlights also included in each of these models is the innovative Face Detection Technology. It automatically recognises faces in a composition to guarantee their optimal exposure and focus – which is ideal for when people meet. Other stand-out features such as 12.0 Megapixels, Dual Image Stabilisation, 5x optical zoom or a huge LCD are to be found among these new models and ensure everyone will find what they’re looking for. Olympus µ 1200: Power galore, style to boot The brilliant Olympus µ 1200 packs an incredible 12 Megapixels and boasts leading-edge innovations including Face Detection Technology. This not only ensures proper exposure and focusing of faces, the special Smile Shot scene mode enables the camera to recognise when a subject smiles and then automatically takes the photo. In addition, Shadow Adjustment Technology has been integrated to detect dark areas in a composition and optimises exposure for a more realistic image. This powerful addition to the stylish µ range comes in a weatherproof* metal body in Midnight Black, which protects it against the elements. A giant 6.9cm HyperCrystal LCD makes the framing and reviewing of shots fun and easy. And the incorporation of the new TruePic III image processor ensures the most faithful reproduction of image colours, excellent noise performance and quicker processing speeds. Olympus µ 830: A clear focus for all your memories A premium marriage of design and features bestows the Olympus µ 830 irresistible qualities. With the luxury of a 5x optical zoom (equivalent to 36-180mm on a 35mm camera), photographers can get closer to subjects without having to move an inch. Double protection against blur caused by camera shake, which is more likely at high magnifications, is provided by Dual Image Stabilisation Ð a combination of high ISO setting and a mechanical image stabiliser. Furthermore, a smart, weatherproof*, aluminium exterior that is finished in Starry Silver or Midnight Black serves as a stylish defence against all kinds of unexpected weather. This means that picture-taking doesnÍt have to stop when the sunshine does. And by integrating Face Detection Technology, photos containing faces are all but guaranteed to come out perfectly sharp and exposed. Olympus µ 820: Seeing is believing Boasting both elegance and power, the Olympus µ 820 is a dream come true. It features an impressive 5x optical zoom and stylish, weatherproof* body in Midnight Black, Starry Silver, Ruby Red or Crystal Blue. Exciting colours and high magnification power are only the beginning: A huge 6.9cm HyperCrystal LCD makes this camera ideal for framing and reviewing shots, even when in surrounded by groups of friends or family. The µ 820 also lets you say goodbye to blurry or poorly-exposed faces in photos: The integrated Face Detection Technology scans compositions for faces and then optimally adjusts exposure and focus settings to return the best results. And in Smile Shot scene mode thereÍs no more need to say ñcheeseî. The camera is capable of recognising when the person being photographed smiles and then automatically releases the shutter at the right moment. Furthermore, 8.0 Megapixels ensure not a precious bit of image detail goes missing. Olympus µ 790 SW: Takes everything in its stride Shockproof** against falls from 1.5m and waterproof*** to a water pressure equivalent of 3m, the newest addition to the µ tough series keeps up with just about any active lifestyle. ThereÍs no need to think twice about taking it along on a hike in the snow or letting the kids take a few pictures at family festivities. Even if enjoying the festive season in warmer climates and basking in the sunshine at the beach or capturing the wonder of marine life while snorkelling, the µ 790 SW can take it all. For added fun, it is available in a choice of four expressive colours: Starry Silver, Midnight Black, Sunset Orange and Marine Blue. This attractively styled camera also incorporates a number of exciting innovations such as Face Detection Technology Ð which improves exposure and sharpness of human subjects by recognising faces in a composition and automatically optimising the settings accordingly. * Weatherproof equivalent to the IEC standard publication 529 IPX4 ** According to Olympus test conditions *** According to IEC publication 529 IPX8 For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: franziska.jorke@olympus-europa.comOlympus AU-CONNECTOR stands up to the test GermanyFrankfurtOlympus Life Science Europa GmbH today announced that external performance evaluation has confirmed that the newly launched AU-CONNECTOR has excellent operational capabilities./corporate/1696_1828.htmPRESS INFORMATION Excellent external performance evaluation endorsement Hamburg, 06.12.2007 – Olympus Life Science Europa GmbH today announced that  external performance evaluation has confirmed that the newly launched AU-CONNECTOR has excellent operational capabilities. This compact, consolidated system which combines high workload Olympus analysers with Intelligent Sample Management was put to the test by scientists at a busy private laboratory in Munich, Germany. The AU-CONNECTOR was evaluated with differing combinations of Olympus analysers. These included two AU2700 clinical chemistry systems together and the combination of an AU3000i immunoassay analyser with an AU2700. In particular, the external scientists noted that both AU-CONNECTOR hardware and software were extremely easy to operate, and that start up and shutdown times were superior to any other system to date. Furthermore, they were particularly impressed by the prioritised STAT sample handling, as well as the detailed results and sample information delivered by the software. The evaluation also demonstrated that the impressive throughput target of over 600 tubes/hour can easily be met by the AU-CONNECTOR, and the analytical performance of connected analysers was completely unaffected. Intelligent Sample Management also ensured that both analysers were always running at the highest capacity ensuring the lowest possible turnaround times. For example, when one AU2700 had its reagents replenished, the system simply routed all the samples to the other instrument thus ensuring continuous operation and maximal processing capacity. In addition to ensuring optimal sample transport to respective analysers and eliminating bottle necks, Intelligent Sample Management was also found to ensure 100% protection of sample integrity. It achieves this by always sending tests that may be contamination sensitive to the AU3000i first, as this employs disposable tips. The ability to archive or sort samples into third party analyser racks after analysis is an additional feature allowing simple management of samples requiring testing elsewhere. Fully automated validation, including rerun and reflex testing without disrupting routine work was also possible due to Olympus dataWizard. Operator specific rules could also be executed through this advanced data management system and validation of all results of a sample was performed. “The customer was very impressed by the performance of the AU-CONNECTOR”, said Dr. Harm Vitzthum, Commercial Marketing Manager for Olympus. “The system met all of the expectations of the evaluation and proved itself to be a worthy member of the Olympus family.” Please contact: OLYMPUS LIFE SCIENCE EUROPA GMBH Diagnostics Esther Ahrent Department Manager Marketing Communication Tel: +49 40 2 37 73 - 5426 Fax: +49 40 2 37 73 - 4647 E-mail: <A href="mailto:diagnostics@olympus-europa.com">diagnostics@olympus-europa.com</A> <A href="http://www.olympus-europa.com">www.olympus-europa.com</A> New version of Adobe Camera RAW plug-in includes support for Olympus E-3 GermanyFrankfurtWith its new 4.3 version of the Camera RAW plug-in, Adobe adds support of the Olympus E-3 file format to Adobe Photoshop CS3, Adobe Photoshop Elements 4.0, 5.0, and 6.0, and Adobe Premiere Elements 3.0. Furthermore, E-3 support is now also provided.../corporate/1696_1816.htmPRESS NOTE Professional support for the professional Olympus D-SLR Hamburg, 16 November 2007 – With its new 4.3 version of the Camera RAW plug-in, Adobe adds support of the Olympus E-3 file format to Adobe Photoshop CS3, Adobe Photoshop Elements 4.0, 5.0, and 6.0, and Adobe Premiere Elements 3.0. Furthermore, E-3 support is now also provided for Adobe Photoshop Lightroom thanks to the 1.3 Update. More details can be found on the Adobe website. For questions or additional information, please contact: Franziska Jorke Olympus Europa GmbH Tel.: +49-40-237 73-4759 Email: <A href="mailto:franziska.jorke@olympus-europa.com">franziska.jorke@olympus-europa.com</A>  The world’s most modern medical training centre opens in HamburgGermanyFrankfurtWith the new Olympus Medical Training Centre (OMTC), Olympus Europa Holding GmbH opens the world’s most modern training facility. The centre will serve as a hub for state-of-the-art training and ongoing professional development of medical specialists.../corporate/images/OMTC_(8)_rdax_129x86.JPG/corporate/1696_2632.htmPRESS INFORMATION The world’s most modern medical training centre opens in Hamburg Olympus sets a milestone for the future of medical technology Hamburg, 22 September 2008 – With the new Olympus Medical Training Centre (OMTC), Olympus Europa Holding GmbH opens the world’s most modern training facility. The centre will serve as a hub for state-of-the-art training and ongoing professional development of medical specialists from around the world. A leading manufacturer of integrated systems solutions and functions, Olympus provides a full range of equipment for comprehensive operating room set-ups. During procedures, the advanced cutting-edge technologies take a back seat to facilitate sophisticated handling and easy operability. The new OMTC is a further substantial move by Olympus to enhance its leading position in the field of medical technology. Following an overall investment of EUR 3 million, this international development and competence facility has become a major port of call for medical professionals from around the globe. With the inauguration of its new training centre, Olympus underscores the significance of Hamburg as a leading site for medical technology. The centre provides medical practitioners with a state-of-the-art training facility featuring high-end medical and surgical systems, where they are instructed in the operation of the latest medical equipment in the field of minimally invasive surgery. Four training rooms, two seminar areas and an auditorium with 120 seats where international guests can participate in workshops and symposiums are spread over 1,000m2 of floor space. At the heart of the training centre is the Olympus Advanced ENDOALPHA operating theatre: a visionary control and communication centre that integrates all necessary medical equipment and peripheral systems. Olympus not only sees doctors using these facilities, but also the entire operating room team. Furthermore, additional areas are available for training service personnel and the preparation of instruments. It was a conscious decision to construct the new OMTC at the site of the successful Olympus Winter & Ibe (OWI) subsidiary in Hamburg. OWI supports doctors worldwide with premium-grade endoscopic systems for minimally invasive surgery and is the global market leader in, among other areas, the important flexible endoscopy segment. This was reason enough for the Japanese parent company to integrate the forward-looking training centre within the Hamburg-based subsidiary. The area of medical technology is an important core business segment for the Olympus group. Currently, it accounts for a sales volume of USD 3 billion. With the opening of the OMTC in Hamburg, Olympus Europa Holding GmbH also further strengthens its research, development and production capabilities. More than 650 people are employed in the area of medical technology in Hamburg alone. Of these, 100 work in research and development – and around 12 per cent of the group’s turnover is invested in this important business segment. The medical technology market is currently booming: in just the past 18 months, 100 new employees were hired, and the demand for further highly-qualified staff remains very high. “Investment in research and development is vital”, explains Heinz Jacqui, Executive Managing Director of Olympus Winter & Ibe GmbH. “Not only does it enhance our own competitiveness, it also helps to create jobs. With our new training centre. Olympus will generate significant worldwide attention and interest. Our challenge is to continue along this path in order to maintain and develop our competence and innovative advantage in the future”. For questions or additional information, please contact: Silvia Schanze International Sales & Marketing Olympus Winter & Ibe GmbH Tel. +49 40 6 69 66-2370 Email: <A href="mailto:silvia.schanze@olympus-owi.com">silvia.schanze@olympus-owi.com</A>

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